Marketplace Account Manager

Manager Partner Program

Purpose & Overall Relevance for the Organization:

• This person will be primarily responsible for driving the marketplace business with respective partners in Turkey and achieving the FY business targets.
• Responsible for managing / supporting new partner launches and piloting of new business models identified in the Partner Commerce landscape within Turkey

Responsibilities

• Strategically plan and drive the Marketplace (3P) business for respective the marketplace players in the Turkey such as Trendyol, Hepsiburada, Amazon, etc.
• Work with partners to define strategies / action plans / development areas to achieve Ambition targets and drive necessary communication to strengthen account relationships
• Work with the partners to plan commercial calendar and implement campaigns (product markdowns, vouchers etc) during Sales / non-sales periods for each platform.
• Continuously monitor and track KPIs listed below (and more) and prepare reports for management team.
• Create daily, monthly and yearly sales plans and forecast respective KPIs to track business performance on a regular basis
• Work jointly with DPC (Digital Partner Commerce) integration team to sustain daily operations runs smoothly in all aspects.
• Support Hub DPC teams for new partner launches, any integration related changes for contract management, integration quality, budget and marketing spend alignments, range selection etc. to ensure a flawless launch
• Work with the platform teams and the internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales
• Work and plan for the assortment and product quantity for all future seasons for the adidas 3P / marketplace model with Ecom merchandising team
• Improve operational KPIs, such as cancellation rates, returns, etc, for the 3P marketplace business in Turkey in coordination with partner and adidas Operations teams
• Drive best practice sharing across Emerging Markets and other accounts
• In partnership with DPC analytics, measure partner program impact towards annual growth targets (sales, margin, consumer experience etc.) based on global frameworks and prepare reporting for global functions
• Working closely with the Hub and Local DPC teams to ensure the Partner Program operation, expansion and execution ties in with the holistic [Market] DPC plan

KPIs:

• Contribution & profitability targets
• Partner Program Net Sales Targets (by brand, model & overall)
• Brand share on the platforms
• Return rate
• Order cancellation rate
• Stock and range availability
• Store point on platform
• Store follower number / consumer engagement

Qualifications

• University degree in the field of Business, Marketing or equivalent
• 6+ years of professional experience, 2+ years in E-Commerce
• Knowledge of the local E-Commerce and Marketplace landscape
• Sportswear industry experience is a plus
• Strong communication skills, ability to convince and motivate people on different seniority levels and communicate change
• Experience in working in cross-functional environments with a diverse stakeholder set
• Good project management skills, including the ability to lead several projects simultaneously
• Experience in Digital project management and agile execution methods is a plus
• Innovative mindset, encouraging change and taking personal ownership
• Understanding of collaborative business approaches in the online world
• Understanding of retailer's operational processes and metrics
• Understanding of retailer’s financial metrics (sales, inventory, margin, returns etc.)
• Proficient in MS Office
• Fluent English, both verbally and written

Key contacts

• Global Digital Partner Commerce (Partner Program)
• Digital Sales Solutions
• Market account teams
• Global & Market Supply Chain Management Teams
• Digital Brand Commerce Teams
• Local Merchandising & CTC teams
• Local Finance teams