Marketing Specialist

PURPOSE

Marketing Specialist is directly reporting to Marketing Manager. The objective of this function is to work closely with the press members, stylists, Guess & Marciano By Guess stores, wholesale partners and global marketing team members. Also; with the global marketing team develop, implement, establish and monitor strategies that will help to optimize traffic and sales in stores.

• Promote seasonal collection activities
• Retail and Promotional Marketing Analysis of Competitors and the market
• Promote awareness of the company’s stores and products
• Drive traffic to stores
• Increase Retail Sales and work on specific product and category led promotions
• Drive positive and engaging experiences for the customer with the GUESS brand at these moments of truth 

KEY RESPONSIBILITIES

• Working with the Marketing Manager and the global marketing team to develop the PR & showroom, retail activities and promotions in all markets
• Following PR activities and communicate with the press members monthly and weekly. Also establishing sustainable communication between brand and the fashion stylists
• Following global marketing agenda and adapting local market, tracking marketing and media plan
• Supporting seasonal collection and store events during the year
• Negotiating and working with agencies, influencers, global event team and partners to drive best tools for each marketing project
• Implement the production and execution of retail marketing activities in all markets; store events, etc.

• Define and execute the new store opening ad media strategy and execution
• Developing and creating communication material (advertising artworks, invites etc.) in collaboration with the inhouse creative team
• Dealing with vendors for production of marketing material
• Monitoring the implementation of the communication and marketing activities of the licensing partners to ensure accuracy and brand appropriateness as per the guidelines defined by Guess Europe
• Monitoring the budget with Marketing Manager, track costs and investments for the marketing activities
• Building relationship with the corporate departments (i.e. Retail, Retail Ops, Finance etc.) to ensure a clear flow of information and that the most up to date information is communicated
• Working under strict timeframes and tight deadlines