THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES
At adidas, every day is a chance to flip the script. An invitation to take everything
we know and re-invent it. Do it better. Never settling for good enough.
Every day we get up, invent, adapt, improvise, find new ways to collaborate,
and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.
It’s an obsession.
We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.
And we’re never done.
Come be a part of shaping the future together with us.
Purpose:
Defines local short and medium-term objectives for the respective category. Implements global & hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drives cross-functional marketing execution. Influences the development of global GTM strategies through providing clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs. Collaborates regularly with global and hub counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and hub strategic parameters) and drive end to end CTC process.
Key Responsibilities:
- Delivers a complete local category range plan (range selection, local pricing, Go-in margin, forecasting, phasing and campaign execution).
- Defines the Turkey category range within guidelines by Global & Hub Business Unit (BU).
- Analyses the sell-through performance of the categories and contributes to the strategic planning based on the analysis.
- Follows in season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and takes actions for execution of the calendar.
- Establishes product segmentation strategy for related categories & accounts.
- Coordinates sell in process for upcoming season and makes preparation for sell in tools (Showroom preparation, sell in presentations etc.)
- Manages expectations of channels / accounts for the gaps in the market. Creates tactical price point products, exclusive offers in channel/account base.
- Follows inventory and keeps the communication with related teams to catch the company target for a sustainable level of inventory.
- Analyses the orderbook for upcoming season, defines action points and works with channels to secure the priorities of upcoming season.
Key Relationships:
- Turkey adidas Brand Team
- EM Turkey Channel Teams (DTC, e-Com, Wholesale)
- EM Hub BU and CTC
- EM Turkey, SCM
- EM Turkey Demand Planning
KPIs:
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
- Net Sales, GIM%, Share of Category, Gender.
- Orderbook Development.
- Range size and efficiency (incl. overlap).
- Local Production / SMU / Early Launch efficiencies.
Knowledge, Skills and Abilities:
- Strong business sense and analytical skills.
- Develop and maintain high performance CTC team.
- Motivates employees and creates a high performing environment.
- Experience successfully leading, managing and developing a team.
- Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation).
- Strong cross functional experience, across merchandising, category management, brand and sales.
- Fluent in written and spoken English is a must.
Requisite Education and Experience / Minimum Qualifications:
- University degree in business, ideally with marketing and sales focus or equivalent professional experience.
- Min. 5 years of Merchandising Experience, cross-functional marketing and/or sales experience.
- Excellent presentation skills.
- IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.
- Manager with advanced cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
