الوصف الوظيفي
ROLE SUMMARYAs a function in the Global Commercial Analytics (GCA) group within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.The IIS Sr.Manager is accountable for the delivery of high quality and impactful strategic business decision support business leaders in Turkey. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios.The IIS Sr.Manager is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a capable business analyst, agile project manager, and proactive thought partner.Reporting to the Turkey ISE Lead, the IIS Sr. Manager will serve as the analytics expert. Key accountabilities include (but are not limited to) the following:Market and Brand AnalyticsLead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as neededConnect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leadersSeek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantageProactively identify the need for resources/capabilities to deliver against analytic prioritiesPerformance Management/Forecasting/Operating Plan SupportProactively assess Turkey portfolio performance and ensure accurate and effective performance measurement solutions are built and maintainedMonitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisionsSupport data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.PMR ManagementDevelop, commission and contract innovative and impactful market research, as needed, through approved vendorsCreate and manage budgets associated with assigned activitiesAccountable for meeting compliance and corporate SOP obligations of primary market researchCross Functional CollaborationContribute to the advancement of GCA capabilities and enable the scaling of those capabilitiesShare market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticalsLead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholdersFacilitate best practice sharing and knowledge managementBasic QualificationsBachelor’s degree required, Masters preferred in a quantitative discipline5+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative fieldPreferred QualificationsKnowledge of the pharmaceutical industry including relevant data sources required to understand and generate insights about the marketDemonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desiredFamiliarity with artificial intelligence/machine learning (AI/ML) and data science approachesAbility to act as a strategic partner to commercial leadershipCapacity to quickly establish relationships of trust and credibilityInnovative and agile mindset; self-starterDemonstrated analytics & insights expertDemonstrated business acumenFluency in English and TurkishPHYSICAL/MENTAL REQUIREMENTSNoneNON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Limited business travel requiredPurposeBreakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.School of LeadersWe, as Pfizer Turkey, make a difference with our visionary and pioneering approaches ranging from our concept of raising leaders through rotations, providing international career opportunities to creating a flexible, enjoyable work environment. There are no limits to what we can accomplish to touch lives here!FlexibilityWe aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!Equal Employment OpportunityWe believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.Marketing and Market Research
