Our client is an innovative company specializing in outdoor and fishing apparel and is committed to providing high-quality gear for outdoor enthusiasts. As they continue to expand their digital footprint, they are seeking a Media Buyer with significant experience in managing B2C campaigns across Google and Meta platforms.
This role requires a strategic thinker with a knack for analytics and optimization, capable of driving impactful advertising campaigns that resonate with a passionate customer base.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Ad Campaign Management: Develop, execute, and optimize paid media campaigns across Google and Meta platforms, ensuring alignment with the company's marketing goals and audience preferences.
Analytics and Performance Tracking: Utilize analytics tools to track ad performance, interpret data, and make informed decisions that drive campaign effectiveness and ROI.
Creative Development: Work collaboratively with the creative team to guide the direction of ad creatives, providing insights on performance optimization. While not responsible for creating the ads, the ability to contribute creative ideas is beneficial.
A/B Testing: Conduct rigorous A/B testing to refine ad strategies, improve targeting, and increase conversion rates.
Cross-Platform Strategy: Explore and potentially expand advertising efforts to other channels, enhancing the overall marketing strategy and reaching broader audiences.
What Success Looks Like:
Enhanced Ad Performance: You have successfully increased the efficiency and effectiveness of ad campaigns, leading to higher conversions and reduced cost per acquisition.
Data-Driven Strategies: Your strategic use of analytics tools has provided deep insights that have shaped and optimized the advertising approach.
Creative Influence: Your collaborative efforts with the creative team have resulted in ads that not only capture attention but also drive action.
Required Skills and Qualifications:
Proven Experience: Extensive experience with Google Ads and Meta advertising platforms, with a track record of managing successful B2C campaigns.
Analytical Skills: Strong proficiency in using analytics tools to gather insights and measure ad performance effectively.
A/B Testing Expertise: Demonstrated ability to perform A/B testing and use the results to improve campaign outcomes.
Creative Collaboration: While not primarily responsible for creating ad content, the ability to provide creative input and feedback is highly valued.
Flexibility: Experience across multiple advertising platforms is preferred, showcasing a versatile skill set in digital marketing
This role offers an exciting opportunity for a Media Buyer to play a significant role in a dynamic company focused on outdoor and adventure lifestyles. If you are driven by results, excel in a fast-paced environment, and have a passion for digital marketing, we invite you to apply and contribute to our client’s continued growth and success.
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