Our client is a forward-thinking digital solutions provider specializing in optimizing business processes through innovative tools and services. They are seeking a dynamic and experienced Marketing Director to lead and execute marketing strategies that drive growth and solidify the company's position as the go-to SaaS solution for Amazon sellers.
Location:
Fully-Remote (Work from Home), 9 AM - 6 PM PST
Key Responsibilities:
Marketing Strategy & Execution: Develop and execute comprehensive marketing strategies to increase brand awareness and drive user acquisition.
Team Leadership: Build and lead a high-performing marketing team to execute growth initiatives and achieve business objectives.
Cross-functional Collaboration: Work closely with product, sales, and customer success teams to ensure alignment between product features and marketing messages.
Partnership Development: Cultivate relationships with key partners and influencers within the Amazon seller community to enhance brand visibility and credibility.
Performance Optimization: Continuously evaluate and optimize marketing initiatives to maximize ROI and customer lifetime value.
Targeted Marketing: Understand prospect clients' personas and develop targeted strategies to address their needs and solve their pain points.
Compelling Content Creation: Develop compelling copy for various marketing channels to engage and convert the target audience.
What Success Looks Like:
Effective Marketing Strategies: Marketing strategies that significantly increase brand awareness and user acquisition.
High-Performing Team: A motivated marketing team consistently meeting growth targets.
Strong Market Presence: Increased visibility and credibility within the Amazon seller ecosystem through partnerships and collaborations.
Optimized Marketing Efforts: Data-driven marketing initiatives that increase ROI and improve customer lifetime value.
Compelling Marketing Content: High-quality content that resonates with the target audience and drives conversions.
Qualifications:
Experience: 3+ years in B2B SaaS marketing roles with proven success in developing marketing strategies in fast-paced environments.
Tools Proficiency: Experience with Slack, Trello, HubSpot, and SEO tools (preferably Ahrefs).
Management Experience: Demonstrated ability to lead and develop high-performing teams.
Copywriting Skills: Exceptional ability to create compelling marketing content.
Digital Marketing Expertise: Strong understanding of digital channels and metrics with an analytical mindset.
Leadership & Communication: Excellent leadership, verbal, and written communication skills.
Innovative Mindset: Creative thinking with the ability to craft standout campaigns.
Preferred Qualifications:
Amazon Ecosystem Knowledge: Familiarity with reselling on Amazon and knowledge of the Amazon seller community.
E-commerce Challenges: Understanding of challenges faced by e-commerce businesses and the ability to offer solutions.
Educational Background: Bachelor’s or advanced degree in marketing, business, or a related field.
Public Speaking: Comfort with webinars and video content creation.
Personality: Enthusiastic personality that inspires teams and resonates with audiences.
Opportunity:
This is an exciting opportunity for a marketing leader to drive the growth of a digital solutions provider focused on the Amazon seller community. If you have a passion for B2B SaaS marketing, a talent for developing high-performing teams, and the ability to create impactful strategies, we invite you to apply.
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