The Marketing and Lead Generation Specialist is responsible for growing new business in existing and new geographies. The main duty is to strategize and implement tactics that attract new business accounts. They report and coordinate with the Head of Business Development to reach out to potential clients and engage them through powerful content and marketing collateral.
The right candidate
Should have at least 2+ years’ experience in Business Management Consulting, Quantitative Investment, Marketing or Strategy
Should be a structured thinker and is comfortable in highly quantitative and or technical business settings
Should have a proven interest in Marketing and Analytics. engineering and Quantitative Education is a plus
experience or Knowledge of Programmatic Marketing, Inbound lead generation and in B2B sales is a plus
Familiarity with Mixpanel, Google Analytics, Segment, Marketing automation tools is a plus
Familiarity with scripts and libraries: Javascript, sql, python,pandas and spark is a plus
Monitor the execution of the marketing and lead generation strategy of Vneuron across its different business lines and for multiple product offering
Own Vneuron’s inbound strategy including content strategy across business lines, define, and monitor KPIs
Coordinate the creation of content such as white papers, research, reports, blog posts and other assets
Monitor Vneuron’s lead Generation funnel, implement tactics for converting traffic into leads
Analyze marketing effort return, optimize content, campaigns and technology to increase the volume of leads while keeping cost of customer acquisition within the desired brackets
Work with sales team to qualify prospects and initiate engagement via telephone and mass email communication
Track all results and create a clear reporting system for management
Ensure new business goals are met monthly
High-energy personality with an infectiously positive attitude
Ambitious, motivated, and sales-minded
Someone who excels in a dynamic, results driven environment
A problem solver and critical thinker
Entrepreneurial