The Trade Marketing Specialist is responsible for planning and driving Trade Marketing agendas for the brands / Portfolio.
- The TMM works closely with the sales, Brand, Finance, and operations team. The TMM plays a key role in driving revenue and profitability, while managing key accounts (BA doors), insighting and process improvements.
Job Responsibilities:
Construct annual trade marketing calendar for brands and channel
Identify and leverage customer-specific, and channel marketing opportunities through channel, customer, and shopper insights and linking them to brand strategy.
Planning the introduction of new products and line extensions to ensure distribution, pricing, shelving and merchandising objectives are delivered.
Working with regional teams in the development and execution of sales plans and driving key account profitability. Driving BA business national scale-up and profitability.
Anchor annual budgeting and cost optimizing for the channel with Finance team
Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.
Making use of smart analytics and dashboards to analyze and course correct execution tasks regarding activities in portfolio Information classification: Official
Tracking competition activities - Trade and Consumer offers, New Launches, Activations
Aiding in achieving portfolio objectives related to distribution/reach and volumes
Coordinating with regional trade marketing and commercial to ensure effective roll out of trade inputs and spend reconciliation
At The Bridge Associates (TBA), we find the right personnel for your business. We are a recruitment agency specializing in discovering talented professionals with skill-sets needed by top companies in the following industries: Automotive, D2C Startups, FMCD, FMCG, Retail, across India and MENA. At TBA, your needs are our top priority. Through our expertise and experience, we build relationships, not databases, and seek to hire people that make a positive impact on organizations. As a trusted partner in the industry, we understand that businesses seek highly skilled professionals that would productively help them achieve set goals and become a reputable leader in the market.