Role Summary:
Supporting in planning, executing, and supervising marketing campaigns and strategies. overseeing marketing team members, ensuring the successful implementation of marketing initiatives, and contributing to the achievement of departmental goals.
Functional Accountability:
- Supervise and lead a team of marketing professionals, providing guidance, support, and mentorship.
- Oversee the execution of marketing campaigns, ensuring timelines, budgets, and objectives are met.
- Work closely with the creative team and content creators to develop compelling marketing materials, including advertisements, collateral, and digital content and Ensure brand consistency and messaging alignment across all marketing materials.
- Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies and tactics.
- Vendor and agency management, including contract negotiations and performance evaluation.
- Prepare regular reports and presentations for senior management, summarizing key performance metrics and trends.
- Market research and competitive analysis to identify trends and opportunities.
- Coordination of events and promotions to enhance brand visibility.
Managerial Accountability:
Human Capital Development
- Create strategy, goals or plans for the team as appropriate, in alignment with SAFE goals
- Set priorities and manage workload for self and staff
- Recognize training needs and ensure that staff gain needed skills
- Create strategy, goals or plans for the team as appropriate, in alignment with SAFE goals
Required Qualifications:
- Minimum bachelor’s degree in Marketing, Business Administration, or a related field
- +5 years of experience
Core Competency:
Dependability
- Self-driven and acts proactively.
- Pursues goals with persistence and stamina, works on tasks thoroughly, ensuring accuracy and meeting standards
- Maintains high levels of quality and effectiveness of work outputs and achieve outstanding results
Collaboration
- Collaborates constructively with people at all levels across the organization
- Helps colleagues and always be available to the team and delivering on team commitments
- Trusts the guidance and direction of colleagues and senior members of the team
Analytical Thinking
- Examines , evaluates and analyses different types of information objectively
- Spots trends and patterns, establishes key facts clearly and interprets numerical data effectively
- Provides insights and identifies ways to improve things. Trusts own intuition about which methods will work best
Effective Communication
- Listens attentively, seeks to understand before being understood
- Explains things clearly, articulates and presents information effectively and confidently
- Challenges ideas effectively and presents persuasive arguments by presenting a strong cas
Functional Competency:
Strategic Thinking
Strong strategic thinking abilities to develop and implement effective marketing strategies that align with business objectives.
Marketing Expertise
In-depth knowledge of marketing principles, trends, and best practices, with the ability to apply this knowledge to drive results.
Data Analysis and Decision-Making
Proficiency in data analysis and the ability to make informed, data-driven decisions to optimize marketing campaigns.
