Sr. Specialist, Digital Marketing and Social Media

Role Summary:

Responsible for implementing digital marketing and social media strategies to enhance brand visibility, engage the SAFE target audience, and drive online growth.

Main Responsibilities:

• Manage and grow SAFE's presence on various social media platforms, monitor social media trends, and respond to comments and messages.
• Plan and execute paid advertising campaigns on platforms such as Twitter, Instagram, and Google.
• Collaborate with the content team to ensure consistency in messaging.
• Track and analyze social media and digital marketing performance metrics and provide insights and recommendations for improvements.
• Build and nurture online communities, fostering a positive brand image, and identify and engage with industry influencers and advocates.

Required Qualifications:

• Minimum bachelor’s degree in Public Relations, Communications, or a related field.
• +5 years of experience in various rules.

Functional Competency:

• Social Media Management:

Proficiency in managing and growing social media accounts.

• Digital Advertising:

Knowledge of digital advertising platforms and campaign optimization.

• Visual Design:

Knowledge of digital advertising platforms and campaign optimization.

Core Competency:

Dependability:

• Self-driven and takes action proactively.
• Pursues goals with persistence and stamina, works on tasks thoroughly, ensuring accuracy and meeting standards.
• Maintains high levels of quality and effectiveness of work outputs and achieves outstanding results.

Collaboration:

• Collaborates constructively with people at all levels across the organization.
• Helps colleagues, always available to the team, and delivers on team commitments.
• Trusts the guidance and direction of colleagues and senior members of the team.

Analytical Thinking:

• Examines evaluates and analyses different types of information objectively. 
• Spots trends and patterns, establishes key facts clearly, and interprets numerical data effectively
• Provides insights and identifies ways to improve things. Trust your intuition about which methods will work best.

Effective Communication:

• Listens attentively and seeks to understand before being understood
• Explains things clearly, articulates and presents information effectively and confidently
• Challenges ideas effectively and presents persuasive arguments by presenting a strong case.