Lead and create a plan for social media campaigns ensuring target audience acquisition and supporting brand and business objectives across the client’s social media portfolio.
Key responsibilities:
Develop agency POV on how Social and Mobile drive Brand marketing efforts
Provide direction and relevant insights to guide Social Media efforts and integrated marketing communications plans for the Client
Reinforce Social Media expertise; stay current on changes in the Social Media space and experiment with new ways to leverage Social Media to achieve marketing objectives and goals
Identify a big picture vision for what Social strategy can deliver for a Client's business
Articulate and defend the rationale for recommended Social Media tools and approaches to the Agency team and Clients
Ensure that all parties (including Social team, internal Client team, and relevant Partner Agencies / disciplines) are strategically aligned across all platforms to deliver the best Social marketing solutions
Manage pod (Client teams) integration with Creative Directors and Account Managers
Serve as the key point of contact and subject matter expert for Account teams and with key stakeholders on Social and Mobile developments to ensure we are providing Clients with the most up-to-date best practices
Oversee the production of quality Social Media work across all Agency & Agency Partners and ensure that the work developed is at the standard expected by the Agency
Identify similar themes across projects and Clients to efficiently tackle new challenges and identify clear paths forward
Provide insight and expertise into major Brand campaigns to ensure that they are optimized appropriately for Social and Mobile
Take a leadership role in understanding and uncovering Client motivations / needs
Demonstrate expert presentation skills that help to change minds and inspire others
Provide direction and vision for new opportunities in order to expand existing business
Assume responsibility for the growth and development of the multi-disciplinary Social team
Regularly provide feedback and create opportunities for individual team member growth and development
Qualifications
Strong communication and problem-solving skill
8+ years of experience in social med or related fields
Excellent writing, presentation development and presentation skills directed towards internal and client stakeholders
Demonstrated ability to craft insightful creative briefs that inspires creative teams and clients alike
Ability to remain flexible / agile and manage numerous projects simultaneously
Deep knowledge of traditional and digital / social campaign development, implementation and sentiment tracking
Demonstrated knowledge of up and coming and current trends in the digital and social media space
Ability to analyze data to unlock insights that will create memorable and effective social media content for the brand and nameplates
