Social Media & Digital Strategy Manager

As the Social Media & Digital Strategy Manager, you will play a critical role in driving the digital growth and fan engagement for a high-profile, sports-related brand in Saudi Arabia. You will develop, execute, and manage innovative social media strategies that align with the brand’s overall marketing objectives, staying ahead of industry trends both regionally and globally.

Key Responsibilities:

Social Media Strategy:

Develop and implement a comprehensive social media strategy tailored to brand and audience needs.

Stay up-to-date on the latest social media trends, platform developments, and digital best practices globally and within the MENA region.

Conduct regular competitor analysis to ensure the brand remains competitive and innovative across all digital platforms.

Content Creation & Management:

Curate, create, and manage engaging content for platforms like Snapchat, TikTok, Instagram, X (formerly Twitter), YouTube, LinkedIn, and Facebook.

Ensure that all content is on-brand, consistent in tone, and optimized for each platform, while staying relevant to the sports industry.

Collaborate closely with internal creative teams, videographers, photographers, and designers to produce high-quality multimedia content that resonates with the audience.

Advertising & Media Coordination:

Work hand-in-hand with external media companies to manage and coordinate paid advertising campaigns.

Oversee the planning, execution, and performance analysis of advertising campaigns (including various formats like video, carousel ads, and stories).

Ensure timely and accurate reporting on the effectiveness of social media strategies and campaigns.

Community Engagement & Fan Interaction:

Actively monitor and engage with the brand’s fanbase across platforms, responding to comments, and fostering a loyal and active community.

Leverage social media insights and data analytics to refine strategies, enhance fan engagement, and grow the brand’s digital presence.