Social Media Account Manager

Skills Needed:

• Creativity: Ability to create engaging and visually appealing content.
• Communication: Strong written and verbal communication skills to create compelling posts and interact with followers.
• Project Management: Organizing social media schedules, campaigns, and deadlines.
• Trend Awareness: Staying up-to-date with the latest social media trends and platform features.
• Tool Proficiency: Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).

Educational Qualifications

1. Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
2. Certifications in Social Media Management (preferred):

• HubSpot Social Media Marketing Certification
• Hootsuite Social Marketing Certification
• Meta Certified Digital Marketing Associate (Facebook and Instagram-focused)
• Google Analytics Certification

Experience

1. 1-3 years of experience in social media management, digital marketing, or related fields.
2. Proven track record of successfully managing social media accounts for businesses or brands.

Technical Skills

1. Social Media Platforms:

• Expertise in Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, TikTok, and emerging platforms.

1. Content Creation:

• Proficiency in creating and curating engaging multimedia content (text, images, and video).
• Knowledge of tools like Canva, Adobe Photoshop, or Lightroom for visual content.

1. Analytics & Reporting:

• Familiarity with platform-specific analytics tools (e.g., Meta Business Suite, LinkedIn Analytics).
• Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.

1. Scheduling Tools:

• Proficiency in tools like Later, Planoly, or Hootsuite for scheduling posts and campaigns.

1. Ad Campaigns:

• Understanding of paid advertising campaigns on platforms like Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager.

Soft Skills

1. Strong writing and communication skills, including storytelling and crafting brand-appropriate messages.
2. Creative mindset with the ability to generate fresh and engaging ideas.
3. Excellent organizational and time-management skills for handling multiple accounts.
4. Strong interpersonal skills for engaging with audiences and responding to inquiries.

Analytical mindset for interpreting data and making data-driven decisions