Senior Marketing Specialist

Senior Marketing Specialist

Location: LoCa Studios

Job Type: Full-time

About Us:

LoCa Studios ''The happiest Gym on Earth'' is a vibrant community where fitness meets creativity. We offer a range of unique services, including personal training, workshops, and exciting fitness programs like Yoga, Circus, and Dance. We're on the lookout for a passionate and creative Senior Marketing Specialist to help us share our story and connect with our audience in meaningful ways.

Job Description:

As a Senior Marketing Specialist at LoCa Studios, you’ll be a key player in shaping and executing our marketing efforts. Your role will involve creating engaging content, managing our social media presence, and supporting our advertising campaigns. If you have a knack for digital marketing and a love for all things fitness, this is the perfect opportunity to grow your skills and make an impact.

Key Responsibilities:

1. Monthly Marketing  Goal Setting:

   - Help develop and implement monthly marketing strategies that align with our goals.

   - Work with the team to choose a monthly theme that resonates with our community.

2. Content Creation & Management:

   - Co-Design social media themes using Canva to keep our online presence fresh and exciting.

   - Set goals for each post or reel, focusing on different themes like Subscription Offers, PT Offers, and Workshops.

   - Co-Write one article on a relevant topic each month to engage our audience.

   - Adjust content for various platforms, ensuring it looks great whether it’s an IG post, TikTok video, or on our LoCa screens.

3. Omni-channel Posting:

   - Manage postings across all relevant platforms, including Instagram, TikTok, WhatsApp, Google Maps, and more.

4. Advertising Campaign Coordination supervision

   - Assist in monitering and executing advertising campaigns on Google, Instagram, and Snapchat.

5. Social Media & Online Presence Management:

   - Oversee daily stories and scheduled posts on Instagram and TikTok, covering topics like fitness, offers, and events.

   - Make sure content is posted consistently across all channels, including Google Maps and in-house screens at LoCa Studios.

6. Event Planning & Promotion:

   - Support the promotion of events by coordinating dates, times, and calls to action (CTAs).

   - Help create and share event invitations, and ensure there’s video and photo coverage on the event day.

7. Partnerships & Collaborations:

   - Collaborate with trainers and models to create authentic and engaging content.

   - Assist in coordinating shooting schedules and ensure all release forms are signed.

   - Offer incentives, like a one-month free subscription, for models who participate.

8. Monthly Sales Funnel Analysis:

   - Help gather data from Meta and Google to create sales funnel reports, tracking key metrics like Reach, Clicks, and Conversions.