Senior manager - Mini Market & Petro Mart
Job Description
Purpose of the Job: Develop and execute a comprehensive strategy for the Mini Market and PetroMart channels, optimizing Route-to-Market (RTM) approaches to maximize revenue, market share, and profitability. The role is responsible for managing the P&L of these channels, ensuring efficient operations, and driving customer-centric initiatives. It involves building strong customer relationships, enhancing visibility, and capitalizing on growth opportunities in convenience retail and fuel station outlets to align with SADAFCO’s business goals.
Key Accountabilities:
Strategic Development -
Channel Strategy: Design and implement a tailored strategy for Mini Market and PetroMart channels to drive growth and brand presence. Segment customers based on purchasing behaviors and create service models that align with their unique needs. Align channel strategies with broader organizational objectives to support market leadership.
-
Route-to-Market Optimization: Develop RTM strategies that maximize efficiency and market penetration in Mini Market and PetroMart segments. Identify and address white space opportunities to expand the channel footprint in underpenetrated areas.
-
Revenue & Profitability: Establish and monitor sales and financial targets, focusing on revenue growth and channel profitability. Lead initiatives to optimize product mix, pricing, and promotions for maximum channel impact.
Operational Excellence
-
Execution Oversight: Ensure flawless execution of channel-specific plans, including in-store visibility, promotional activities, and supply chain alignment. Monitor operational performance and implement corrective actions to achieve defined KPIs.
-
Distributor Management: Lead the recruitment and management of distributors, ensuring alignment with SADAFCO’s standards and goals. Negotiate and execute Business Development Agreements (BDAs) with key partners to drive mutual growth.
-
Field Operations: Oversee field execution of channel plans, focusing on compliance with visibility, pricing, and merchandising standards. Conduct regular market visits to ensure high-quality implementation and identify opportunities for improvement.
Market Intelligence & Insights
-
Competitor Benchmarking: Collect and analyze market intelligence to stay ahead of competitors in pricing, promotions, and channel innovations. Provide actionable insights to guide decision-making and strategic adjustments.
-
Consumer Behavior Insights: Leverage shopper behavior data to inform channel strategies and promotional activities, ensuring relevance to customer needs.
Team Leadership & Collaboration
-
Team Development: Build, mentor, and lead a high-performing team dedicated to the Mini Market and PetroMart channels. Foster a culture of accountability, collaboration, and innovation within the team.
-
Cross-Functional Collaboration: Partner with Sales, Marketing, and Supply Chain teams to ensure cohesive execution of channel initiatives. Act as a liaison between internal and external stakeholders to streamline operations and resolve challenges.
Languages
Fluency in English is essential. Proficiency in Arabic is highly desirable.
Leadership Attributes
Results-driven with a strong focus on achieving targets and delivering value. Collaborative and adaptable, with the ability to navigate diverse organizational and cultural environments. Innovative and customer-focused, constantly seeking opportunities to enhance channel performance.
Educational Background
Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree or MBA preferred).
Experience
Minimum 10–12 years of experience in FMCG, with a focus on Mini Market, PetroMart, or convenience retail channels. Proven expertise in P&L management, RTM strategy development, and team leadership.
Skills
Skills & Competencies Strategic Vision: Ability to develop and execute long-term channel strategies.
Operational Excellence: Deep understanding of Mini Market and PetroMart ecosystems, with a focus on execution excellence.
Data-Driven Decision-Making: Proficiency in analyzing market data and deriving actionable insights.
Leadership: Strong team-building, mentoring, and motivational skills.
Communication: Exceptional verbal and written communication skills, with the ability to influence senior stakeholders.
Job Location Jeddah , Saudi Arabia Job Role Marketing and PR Years of Experience Min: 10 Max: 12 Residence Location Saudi Arabia
