Overview
MBC is looking for a Senior Marketing & Customer Experience professional who would be responsible for conceptualizing, and executing marketing, branding and customer engagement strategies and initiatives for its TV Products (MBCNOW & GOBX). Successful candidates would lead the portfolio marketing and communication strategy by delivering B2C and B2B marketing and brand plans with a strong competitive perspective and audience understanding in order to secure ratings, increase conversion to subscribers and maintain high levels of brand awareness.
Key responsibilities and accountabilities
Marcomms Strategy:
Customer Life Cycle Management
Customer Focus:
Market Development
Brand Development & Positioning:
Requirements
Unfortunately, due to the high number of responses we receive we are unable to provide feedback to all applicants. If you have not been contacted within 5-7 days, please assume that at this stage your application has been unsuccessful.