الوصف الوظيفي
At Six Flags & Aquarabia Qiddiya City, the Senior Associate - CRM will hold a crucial position in the management and optimization of the customer relationship management (CRM) system, aimed at improving guest engagement, retention, and loyalty. This position encompasses the development of data-driven strategies, execution of CRM campaigns, and ensuring the seamless integration of CRM initiatives across digital and marketing channels. The Senior Associate will collaborate with cross-functional teams to provide personalized guest experiences, utilizing analytics and automation to enhance the efficacy of CRM programs.Job DutiesCollective Adhere to the Six Flags Qiddiya code of conduct and ethical standards. Promote the vision, mission, values of Six Flags Qiddiya, and model desired behaviors. Advocate for Six Flags Qiddiya and foster its cultural ethos. Commit to the rules and regulations set forth by Six Flags Qiddiya. Execute tasks as directed to contribute to the attainment of organizational objectives. Share expertise with team members and support their professional development. Job-Specific Develop and implement CRM strategies designed to enhance guest engagement, retention, and lifetime value across digital, in-park, and customer service channels. Analyze guest data and behavior to uncover trends, preferences, and engagement opportunities. Segment audiences based on data insights to facilitate targeted and personalized communications. Plan and execute CRM campaigns, including email marketing, SMS notifications, and push notifications. Maintain and oversee the CRM database, ensuring data accuracy, cleanliness, and adherence to privacy regulations. Generate dashboards and reports to monitor CRM campaign performance and provide actionable recommendations. Establish and manage marketing automation workflows to optimize CRM processes. Test, monitor, and refine CRM campaigns to enhance open rates, click-through rates, and conversions. Identify opportunities to further automation and improve the guest journey mapping within the CRM system. Collaborate closely with the Digital Marketing, Guest Experience, and IT teams to ensure the integration of CRM efforts across various platforms. Partner with internal stakeholders to ensure that CRM strategies align with broader marketing objectives and guest expectations. Coordinate with external vendors and service providers to ensure that CRM tools and platforms fulfill operational requirements. Ensure that CRM activities are in compliance with data protection laws and regulations, including GDPR and local privacy statutes. Monitor and implement security protocols to protect guest data within the CRM system. Stay informed on CRM trends, tools, and best practices to ensure state-of-the-art implementation. Propose and execute innovative concepts to improve guest engagement and the effectiveness of CRM initiatives. Assess CRM tools and suggest enhancements to improve functionality and outcomes.
