Requisition ID:15769
CityDASA Manag.
Group overview:
Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.
alfanar is involved in:
- Electrical, Electromechanical and Civil Engineering Construction
- Manufacturing and Marketing Electrical Construction Products
- Allied Engineering Services
Our Main Divisions:
- alfanar electric
- alfanar Construction
- alfanar Building Systems
alfanar electric
alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.
alfanar electric operates industries in:
- Riyadh and Jubail, Saudi Arabia
- Dubai, UAE
- London, UK
alfanar has a development and engineering center in Chennai, India.
Industrial Complex, Riyadh
The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.
Spread across 700,000 square meters, the Complex houses alfanar’s facilities.
The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.
Job Purpose
To drive sales growth and achieve revenue targets in KSA and GCC, while overseeing non-sales operations in KSA to ensure efficiency, compliance, and alignment with company objectives.
Key Accountability Areas
Sales Leadership:
- Develop and execute strategic sales plans to achieve regional revenue targets in KSA and GCC.
- Identify and pursue new business opportunities, partnerships, and market expansion initiatives.
- Build and maintain strong relationships with key clients, partners, and stakeholders across the region.
- Monitor market trends, competitor activities, and customer needs to refine sales strategies.
Team Management:
- Lead, mentor, and motivate the regional sales team to achieve individual and collective goals.
- Set clear performance objectives, conduct regular evaluations, and provide constructive feedback.
- Foster a culture of collaboration, accountability, and excellence within the sales organization.
Operational Oversight:
- Oversee non-sales functions within KSA, including coordination with support teams to ensure operational efficiency.
- Work closely with cross-functional departments (e.g., logistics, customer service, and finance) to address regional challenges and opportunities.
- Ensure compliance with local regulations and company policies in non-sales activities.
Reporting and Analysis:
- Prepare and present detailed sales forecasts, performance reports, and market analysis to senior management.
- Use data-driven insights to refine sales strategies and decision-making processes.
Regional Representation:
- Act as the company’s representative for business activities, events, and forums in KSA and GCC.
- Promote the company’s brand, products, and services effectively in the region.
Role Accountability
HR Proficiency:
- Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
- Ability to recognize low performers and guide them to improve or release them.
- Ability to treat subordinates equally without any discrimination.
- Assessment criteria of subordinates is performance that leads to planned results.
- Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.
Responsibility:
- Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
- Able to anticipate problems and make the necessary proactive steps to prevent them
- Ability to take necessary and proper timely decisions.
Delivery:
- Deliver the required results in timely manner with required quality and cost.
- Making a Tangible Difference:
- Must make a tangible difference to his area of operation. and exceed business expectations.
Business Planning and Performance:
- Able to transform the corporate goals into business plans.
- Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
- Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
- Provide periodic work progress reports.
- Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.
Organizational Development:
- Develop the organizational structure according to the current requirements taking into consideration future and development plans.
- Ensure availability of job descriptions for all job roles and deployment.
Business Process Improvements:
- Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
- Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
- Promote the automated systems and using them fully, to spread its culture.
Quality:
- Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.
Adaptation:
- Adapt to new and alternative techniques, technologies, management structures, and business models.
Health, Safety and Environment:
- Ensure a safe, secure, and legal work environment as per the standard regulations.
Academic Qualification
Bachelor Degree in Electrical Engineering or Business Management
Work Experience
6 to 10 Years
Technical / Functional Competencies
Marketing and Sales Strategies
Sales Forecasting
Customer Relationship Management
Market Research
Change Management
Sales Planning
