• Develop and implement comprehensive public relations strategies to enhance the company's image and reputation.
• Conduct research to identify PR opportunities and assess public opinion.
• Align PR strategies with the company’s vision, mission, and goals.
• Build and maintain relationships with media professionals, prepare and distribute press releases and media kits, and coordinate media interviews and press conferences.
• Create compelling content for press releases, newsletters, social media, and other channels; ensure consistency with brand guidelines and messaging; and collaborate with the marketing team to integrate PR content into marketing plans.
• Develop and implement crisis communication plans to manage negative publicity, respond promptly to PR crises, and provide guidance during crisis situations.
• Engage with community leaders, industry partners, and stakeholders to build positive relationships, represent the company at public events and conferences, and foster cooperative relationships.
• Monitor media coverage and public opinion to assess PR effectiveness, prepare reports, and use insights to improve PR strategies.
• Carry out any other tasks requested by the direct manager or the superior that are within the limits of the job, provided that this task does not make a fundamental difference in the basic tasks of the job.