Product Manager

Manage the product life cycle and its marketing, promotion, branding and tactical activities to achieve company’s short- & long-term objectives.

• Gather and analyze market data and market dynamics.
• Analyze & investigate current market situation in macro & micro environment for the assigned product.
• Develop marketing plans & design strategies for the assigned product to ensure achieving targets.
• Manage pre-launch activities. 
• Develop field force capabilities through workshops and training to all functional teams (medical background, product, competitors and market knowledge).
• Identify new demands, market size development, and new trends & competitors activities.
• Analyze business potential in the assigned field.  
• Develop product pricing & positioning strategies.
• Support and Monitor field force implementation of action plan & performance of the product.
• Work closely with medical dept. to get updated information of product and market dynamics.
• Formulate effective branding strategies in respect of market presence.
• Maintain familiarity with different market segments, conditions and customers attitudes in assigned country.
• Drive product launches including working with different cross functional teams.
• Visit the territory with medical representatives & field force teams to ensure that the maximum product knowledge is being provided to customers & recommend training accordingly.
• Enhance customer relations & satisfaction through different tools.
• Set business plans for the assigned field including setting qualitative and quantitative objectives and budget allocation.
• Deepen market study & research to launch new products.
• Identify the mix of marketing variables that will best serve each target market.
• Prepare periodic reports with respect to the activities and achievements to be submitted to the direct manager for review.
• Manage agency relationships to ensure timely delivery of assigned tactics and that they align with strategy.
• Ensure confidentiality of all documents and information related to work.

Perform any other duties related to the job according to the business needs.

-Bachelor’s degree in pharmacy.

-5 years and above of experience in similar position.