The Role:
The Media Relations Coordinator role is to manage media relations, draft media plans for one of APCO’s largest clients in Saudi by crafting and implementing media engagement plan to maximize media coverage of client’s project.
Primary Duties and Responsibilities
- Develop a network of high-level professional contacts within the local, regional GCC media, along with specific niche media contacts in areas of clear relevance to the client.
- Maintain industry/ media contacts to remain informed of industry activity and trends on local, regional levels
- Assist with the development and implementation of client’s media communications strategies and advise on the best means to achieve maximum positive coverage.
- Draft and compare media plans for a variety of clients including local and regional ones
- Provide guidance on relevance of media outlets to client and resulting exposure, viewing/reading figures they can expect from different media outlets.
- Draft media Q&As/talking points for client spokespeople – in English and/or Arabic.
- Respond rapidly to, and deal effectively with, enquiries from the media and other opinion formers.
- Advise Account Directors and/or Account Managers of media issues and on the best means of handling them.
- Develop and maintain contacts with PR departments of key entities related to the client such as Government entities
- Evaluate client’s media coverage and advise client teams accordingly.
- Ensure the timely and effective dissemination of media communications, including press releases, statements, invitations, fact sheets and other client approved media related material, to target media audiences.
- Ensure Arabic and English press releases are aligned prior to dissemination.
- Follow up on dissemination of media releases to ensure stories are picked up.
- Produce monthly media coverage reports, annual press coverage report and specific press coverage reports for news releases - as advised by client.
- Attend meetings with the client.
- Invite and manage media before, during and after client events.
AD-Hocks Assignment/reports:
- As per the Direct Supervisor’s requests
Requirements
- Bachelor’s degree in Arts/Media/Communications/Journalism
- A minimum of 1 year of relevant experience
- Fluency in Arabic and English – spoken and written
- Relationship with Tier 1 Media locally and in in the GCC
- Office environment is general office setting
- Must reside in Riyadh or be willing to relocate
- Willing to work additional or irregular hours as needed and allowed by local regulations
About APCO
APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world and create lasting impact.
Founded in 1984, with one woman’s vision and bold action, APCO has grown into an independent, majority women-owned firm of more than 1,200 employees with work spanning 80 markets around the world.
Headquartered in Washington, D.C., APCO is comprised of strategic advisers, consultants and creators, working together across borders and functions, to provide services and expertise on financial, competitive, political and societal issues.
APCO is a trusted partner to bold purpose-led leaders, lawmakers, government officials, NGOs, the media and other stakeholders in the health, energy, technology, transportation & infrastructure and food & consumer products sectors. For 40 years, the firm has provided public affairs, crisis & reputation, impact, corporate reputation and global solutions services.
APCO is renowned for its ability to champion clients’ interests and permission to operate, build their reputation and strengthen their standing. APCO’s integrated approach and team of tenacious and empathic talent create connections and winning strategies that accelerate progress and deepen impact.
By bringing diverse people and ideas together, and working beyond traditional boundaries, APCO builds the un/common ground upon which progress is made.
