media buyer

A Media Buyer with medical field experience responsible for purchasing advertising space or time on behalf of a company or client. They work closely with the marketing and creative teams to develop media strategies, execute advertising campaigns, and ensure that the media is effectively reaching the target audience. The role requires strong negotiation skills, attention to detail, and knowledge of media trends.

Key Responsibilities:

1. Media Planning:

• Collaborate with clients or internal teams to understand campaign objectives, target audience, and budget.
• Research and identify suitable media platforms (Digital, Social media, Print outdoor) to achieve the best coverage and impact for campaigns.
• Develop media plans based on data and market trends.

1. Media Buying:

• Negotiate and purchase advertising space or time on chosen media platforms.
• Ensure that campaigns are booked within the budget and on time.
• Manage and optimize media placements to maximize ROI.

1. Campaign Management:

• Monitor and track the performance of media buys to ensure campaign objectives are being met.
• Adjust campaigns as needed based on performance metrics (e.g., impressions, clicks, conversions).
• Communicate with media vendors and agencies to address any issues or changes during campaigns.

1. Budget Management:

• Manage the media buying budget, ensuring that spending stays within allocated limits.
• Provide detailed reports on media spend, campaign performance, and return on investment.

1. Reporting & Analytics:

• Analyze campaign performance data and provide insights for future campaigns.
• Prepare and present reports for clients or internal stakeholders on media performance and budget allocation.

1. Industry Trends:

• Stay up-to-date with trends in digital media, advertising platforms, and consumer behavior.
• Suggest new opportunities or innovative media strategies to enhance future campaigns.