Technical Skills
Media Planning and Buying
Budget Management: Knowing how to allocate budgets optimally across different media channels.
Rate Negotiation: Securing the best possible rates for ad spaces.
Analytics
Data Analysis: Being proficient in analyzing large datasets to gauge the performance of campaigns.
ROI Analysis: Understanding how to calculate and improve the return on investment (ROI) for campaigns.
Platform Knowledge
Search Engine Marketing (SEM): Having expertise in platforms like Google Ads.
Social Media Advertising: Knowing how to leverage platforms like Facebook, Instagram, and LinkedIn for advertising.
SEO/SEM
Keyword Research: Understanding how to identify and target the most effective keywords for campaigns.
SEO Best Practices: Knowing the basics of SEO to collaborate effectively with SEO teams.
Technology Usage
Ad Servers: Familiarity with ad servers and demand-side platforms (DSPs).
Analytics Tools: Proficiency in tools like Google Analytics, Tableau, or similar.
Soft Skills
Communication
Client Communication: Being able to communicate effectively with clients to understand their needs and present results.
Interdepartmental Communication: Collaborating efficiently with other departments, such as creative teams.
Critical Thinking
Problem-Solving: Being adept at identifying issues and finding effective solutions.
Strategic Thinking: Developing strategies to achieve campaign objectives successfully.
Project Management
Organization: Managing multiple campaigns simultaneously while meeting deadlines.
Attention to Detail: Ensuring accuracy in campaign setups and reporting.
Learning Agility
Industry Trends: Staying abreast of the latest trends and updates in the digital advertising space.
Self-Learning: Being willing to continuously learn and adapt to the evolving digital landscape.
Creativity
Innovative Thinking: Finding new and innovative ways to reach target audiences.
Ad Creativity: Working with creative teams to develop effective ad creatives.
Educational Background
Marketing/Advertising:
Courses/Certifications: Having relevant educational background or certifications in digital marketing, advertising, or related fields can be beneficial.
Analytical Courses:
Statistics/Analytics: Taking courses on analytics and data interpretation can be beneficial.
Early 20th Century:Sayed Abbas was part of the food trade in Jeddah. 1930’s:Sayed Abdallah, son and successor of Sayed Abbas, was importing bananas to Jeddah. Early 1940’s:During the Second World War, food trade in Jeddah passed through a small boom. The increase in demand for food and serving the government as the main supplier of Jeddah internment camp helped the business grow. Late 1940’s:During the oil era, purchasing power rose, as well as the internal demand for fresh fruites. Early 1950’s:New contracts were signed with Eritrea and Ethiopia opening the way to the imports of fresh fruits and vegetables. Soon Lebanon, Egypt and other neighboring countries joined the trade. Sayed Abdallah built the first commercial cold stores in Jeddah and soon afterwards he bought a fleet of small refrigerated vessels to provide for his trade. Late 1950’s:Fruits were imported from Italy and other European countries. Early 1960’s:Cold stores were built in Riyadh, for the Central Region, and Dammam, for the Eastern Region. Somalia joined Eritrea as Sharbatly’s main source of Banana’s, while Oranges arrived from Egypt and Lebanon during the winter season and from Swaziland during the summer season. Apple arrived mostly from Lebanon. Sharbatly became and for several years remained the sole importer of “Chiquita” in Saudi Arabia. A new banana plantation was established in the Awash Valley in Ethiopia in partnership with the Ethiopian Development Bank and a group of banana ;growers from Somalia. Started importing bananas from Philippines. Late 1970’s:The concentration of demand, as the population of the kingdom reached over 10million, transformed Saudi Arabia into a modern, efficient, sophisticated market where Sharbatly was importing fruits from all over the world. 2004:The corporation was transformed into Mohammed Abdallah Sharbatly Co. Today:The company has over ten branches across the kingdom, as well as branches in both Bahrain and Dubai.