Marketing Strategist

Company Description
Jobs for Humanity is partnering with Popsy to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: Popsy

Job Description

We are seeking a dedicated and ambitious individual to join our team in a crucial marketing role.

Job Purpose

The primary aim of this position is to develop and implement effective strategies that promote our products or services, enhance brand recognition, and drive customer engagement. This requires solid skills in market research and analysis, creative campaign development, robust communication abilities, and proficiency in digital marketing tools and platforms.

Job Duties and Responsibilities

• Develop and implement marketing strategies
• Increase brand awareness
• Drive customer engagement
• Perform market research and analysis
• Exercise creativity in campaign development
• Demonstrate strong communication abilities
• Proficient use of digital marketing tools
• Comprehend and utilize consumer behavior
• Use data analytics to measure campaign success

Qualifications
Required Qualifications

• At least a Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in a similar role
• Strong knowledge of market research and data analysis
• Exceptional creativity and innovation
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and platforms
• Understanding of consumer behavior
• Strong analytical skills and data-driven thinking