Summary:
The Marketing Specialist will support the Sales and Marketing Manager in executing effective marketing strategies, marketing campaigns, and ensuring smooth daily operations within the marketing department. He/She will play a key role in coordinating marketing initiatives, executing marketing plans, and providing insights to enhance marketing performance and achieve business goals.
Responsibilities:
· Assist in executing and implementing marketing plans and strategies.
· Coordinate and oversee marketing campaigns, ensuring alignment with company objectives.
· Monitor and report on the effectiveness of marketing campaigns.
· Conduct market research, surveys, and competitor analysis to identify trends and opportunities.
· Oversee content creation for marketing materials, social media, and the company website.
· Organize and oversee company events, exhibitions, and promotional activities.
· Assist in managing SEO, lead generation and other digital marketing campaigns.
· Analyze marketing performance data, market research, and provide insights for continuous improvement.
· Handles other marketing tasks assigned by Marketing Manager.