Marketing Specialist

Duties and Responsibilities

• Market Research: Conduct research to understand market trends, customer needs, and competitive landscape.
• Campaign Development: Design and implement marketing campaigns across various channels (digital, print, social media).
• Content Creation: Develop engaging content for marketing materials, websites, and social media platforms.
• Branding: Maintain and enhance the company’s brand identity and messaging.
• Digital Marketing: Execute digital marketing strategies, including SEO, SEM, and email marketing.
• Social Media Management: Manage social media accounts, create posts, and engage with the audience.
• Data Analysis: Analyze campaign performance metrics to assess effectiveness and ROI.
• Collaboration: Work closely with sales, product, and design teams to align marketing strategies.
• Event Coordination: Organize and promote marketing events, trade shows, and product launches.
• Budget Management: Assist in managing marketing budgets and expenditures.