Campaign Management: Plan, create, and execute marketing campaigns to promote products, services, or events across digital, print, and social media platforms.
Market Research: Conduct market research to understand target audience needs, trends, and competitive landscape.
Content Creation: Develop engaging content for websites, blogs, social media, email newsletters, and advertisements.
SEO/SEM Optimization: Manage and optimize digital marketing strategies, including SEO and SEM to increase website traffic and search engine rankings.
Brand Strategy: Support the development and execution of the company’s branding and positioning strategies.
Data Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns and activities, using data to improve future initiatives.
Event Coordination: Plan and execute promotional events, webinars, or trade shows as needed.
Collaboration: Work closely with sales, product, and design teams to ensure marketing strategies are aligned with business goals.
Social Media Management: Oversee and manage social media accounts, creating and scheduling posts, engaging with followers, and tracking performance.
Bachelor's degree in Marketing, Communications, Business, or related field.
2-3 years of experience in a marketing role, preferably within a similar industry.
Strong knowledge of digital marketing tools (Google Analytics, social media platforms, email marketing, etc.).
Experience in SEO/SEM strategies and web traffic metrics.
Excellent written and verbal communication skills.
Proficient in design software (Adobe Creative Suite, Canva, etc.) is a plus.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Analytical mindset with the ability to interpret data and provide actionable insights.
Creative thinking with an ability to come up with innovative marketing strategies