Job Purpose: (1 or 2 sentences explaining why the job exists and what it needs to achieve)
To assist in the marketing and selling of Company's products (Specifically Construction Equipment & related construction products ) to create competitive advantages in the market industry, generate unique sales plans, develop pricing strategies, meet marketing and sales objectives. The sales and marketing manager represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends.
2. Principal Accountabilities: (the 6-9 main areas of responsibility)
Products Sales & Marketing
Research and develop marketing opportunities and plans, understand client requirements, identify market trends, and suggest system improvements to achieve the products marketing goals
Gather, investigate and summarize market data and trends to draft reports
Maintain relationships with important clients by making regular visits, understand their needs and anticipate new marketing opportunities
Stay current in the industry by attending conferences and workshops, read publications and maintain personal and professional networks
Communicate expectations by planning, monitoring, and reviewing contributions
Achieve marketing and sales operational objectives by contributing marketing and sales information
Prepare and complete marketing and sales action plans
Meet marketing and sales financial objectives by forecasting requirements and preparing annual budgets
Determine annual and gross-profit plans by forecasting and developing annual sales quotas
Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertisements
Provide information by collecting, analysing and summarizing data and trends
People Management & Development
Manage & evaluate employees’ performance with continuous feedback on their assigned tasks and provide development opportunities to maximize the potential and engagement of employees
Manage the talent pipeline through effective utilization of employee development programs, mentoring programs, career planning, and succession planning
Manage employees’ changes through continuous improvement of systems, processes, and practices taking best practices into account, changes in standards, and changes in the business environment which demand proactive action plans
Policies, Processes & Procedures
Manage the implementation of department procedures and controls covering all areas so that all relevant procedural/legislative requirements are fulfilled while delivering quality, cost-effective services
Ensure compliance with all relevant safety, quality, and environmental management policies, procedures and controls across the department in order to guarantee employee safety, legislative compliance, and a responsible environmental attitude
Ensure the implementation of various information security practices and standards to ensure compliance with relevant policies and the protection of Company data and information
Key Relationships: (What are the key internal and external relationships necessary for achievement of the job accountabilities)
Internally
· Business Development & Commercial Director
· Equipment & Production Employees
· Other Departments Employees
Externally
· Clients
· Media / Advertising Agencies
Required Academic Qualification
2. Degree
Bachelor+
3. Specification
Marketing / Business Administration / Finance
4. Years of Experience
· 10+ years of relevant sales and marketing experience in construction
· Technical certificates in sales and marketing
5. Skills and Competencies (What is required for fully acceptable performance in the job?)
Name
Level
Technical Expertise
Intermediate
Cost Consciousness
Intermediate
Teamwork
Intermediate
Problem Solving
Intermediate
Concern for Quality
Intermediate
Process improvement
Intermediate