POSITION SNAPSHOT Location: Jeddah Saudi Arabia
Full-time
POSITION SUMMARY
Shapes outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement , Translating brand visions into local context, orchestrates the activation of MENA strategy & build plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity. Has the ability to drive an entrepreunial mindset to identify and pursue the biggest strategic consumer and shopper opportunities for his/her category in the cluster, maximizing the value of the investments behind his brands.
A DAY IN THE LIFE …
Based on the strategic guidance from NPP AOA & MENA, orchestrate and execute all Marketing plans for our brands in the MENA Region, adopting and fine-tuning assets for KSA, OMAN & Bahrain markets and consumer. In addition, under guidance from NPP MENA BU, formulate marketing plans for the exclusive & regional brands of MENA Master and translate all market, category and shopper strategic insights and intelligence that are provided by NPP , and leverage them to solidify and render relevant all brand activities that will be executed in central cluster. Based on guidance given by NPP MENA, structure and optimise solid 360° campaigns accross touch points, adopting media mix to local needs. Subject to approval from NPP MENA BU, manage, track and optimise the execution of marketing budgets that are allocated for the support of the Purina brands in central cluster Work very closely with the local MDO and Sales organisations to ensure that our NPP- driven brand strategies, are implemented in a consistent and disciplined way accross channels and customers, and are aligned with all BTL activities. Ensure flawless execution in the roll- out of the product innovations pipeline that is provided by NPP, working closely with DSP, Sales and Finance function. Deliver recommendation for a competitive local pricing strategy, subject to approval by the BU. In doing so, actively manage the product portfolio to optimise CMC and MCS. Manage the collaboration with the agency network in MENA Region & Central cluster to ensure solid partnerships, constant added value and driving constant ROI improvement on the execution of our investments. Build, inspire and motivate a local marketing team that excels in the execution and delivery of the strategy provided by NPP, in the central cluster. Demonstrate leadership and facilitate the growth/development of key talents. Coach and empower direct reports. Strive to optimise, speed-up and smoothen the execution of all operational marketing processes, and contribute to a solid ICP, and overall MBP cycle, in coordination with the other functions. Support the marketing team in the BU in MENA head office on different projects outside the scope of central only - corporate brand strategy, digital transformation, NPP MENA ecosystem, advocacy events while drivign internal & extrenal engagement .
What will make you successful…
Minimum 7 years experience in a senior marketing role and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG
Experience in leading and managing cross functional teams
POSITION SNAPSHOT
Location: Jeddah Saudi Arabia
Full-time
POSITION SUMMARY
Shapes outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement , Translating brand visions into local context, orchestrates the activation of MENA strategy & build plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity. Has the ability to drive an entrepreunial mindset to identify and pursue the biggest strategic consumer and shopper opportunities for his/her category in the cluster, maximizing the value of the investments behind his brands.
A DAY IN THE LIFE …
Based on the strategic guidance from NPP AOA & MENA, orchestrate and execute all Marketing plans for our brands in the MENA Region, adopting and fine-tuning assets for KSA, OMAN & Bahrain markets and consumer. In addition, under guidance from NPP MENA BU, formulate marketing plans for the exclusive & regional brands of MENA Master and translate all market, category and shopper strategic insights and intelligence that are provided by NPP , and leverage them to solidify and render relevant all brand activities that will be executed in central cluster. Based on guidance given by NPP MENA, structure and optimise solid 360° campaigns accross touch points, adopting media mix to local needs. Subject to approval from NPP MENA BU, manage, track and optimise the execution of marketing budgets that are allocated for the support of the Purina brands in central cluster Work very closely with the local MDO and Sales organisations to ensure that our NPP- driven brand strategies, are implemented in a consistent and disciplined way accross channels and customers, and are aligned with all BTL activities. Ensure flawless execution in the roll- out of the product innovations pipeline that is provided by NPP, working closely with DSP, Sales and Finance function. Deliver recommendation for a competitive local pricing strategy, subject to approval by the BU. In doing so, actively manage the product portfolio to optimise CMC and MCS. Manage the collaboration with the agency network in MENA Region & Central cluster to ensure solid partnerships, constant added value and driving constant ROI improvement on the execution of our investments. Build, inspire and motivate a local marketing team that excels in the execution and delivery of the strategy provided by NPP, in the central cluster. Demonstrate leadership and facilitate the growth/development of key talents. Coach and empower direct reports. Strive to optimise, speed-up and smoothen the execution of all operational marketing processes, and contribute to a solid ICP, and overall MBP cycle, in coordination with the other functions. Support the marketing team in the BU in MENA head office on different projects outside the scope of central only - corporate brand strategy, digital transformation, NPP MENA ecosystem, advocacy events while drivign internal & extrenal engagement .
What will make you successful…
Minimum 7 years experience in a senior marketing role and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG
Experience in leading and managing cross functional teams
