Marketing Manager – F&B Sector

Key Responsibilities:

• Develop and implement marketing strategies to promote the brand and increase customer engagement.

• Oversee digital marketing campaigns, including social media, content creation, SEO, and paid advertising.

• Manage brand positioning and identity, ensuring consistency across all marketing channels.

• Plan and execute promotional campaigns, partnerships, and collaborations with influencers and key industry players.

• Conduct market research and competitor analysis to identify trends and opportunities.

• Work closely with operations and sales teams to develop customer loyalty programs and promotional offers.

• Organize and manage events, tastings, and brand activations to enhance brand presence.

• Analyze marketing performance and key metrics to optimize campaigns and maximize ROI.

• Supervise food photography and videography to create visually appealing marketing materials.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum (X years) of experience in marketing within the F&B, hospitality, or restaurant industry.

• Strong understanding of F&B marketing trends, consumer behavior, and brand positioning.

• Proven experience in social media marketing, influencer partnerships, and online advertising.

• Excellent skills in content creation, storytelling, and campaign management.

• Knowledge of marketing tools such as Google Analytics, Meta Ads Manager, and CRM systems.

• Strong analytical and project management skills.

• • Ability to work in a fast-paced, dynamic environment and collaborate with cross-functional teams.