Key Responsibilities:
• Strategic Planning: Develop and execute comprehensive marketing strategies that align with Blooming's business objectives, focusing on brand growth, customer acquisition, and loyalty/retention.
• Brand Development: Enhance brand identity and positioning through creative campaigns and initiatives that reflect the brand's values and appeal to our target market.
• Digital Marketing: Oversee all digital marketing efforts, including social media, content marketing, SEO, and email marketing, to increase online visibility and engagement.
• Market Research: Conduct market research, brand health tracker, and consumer insights to identify trends, opportunities, and challenges, ensuring that marketing strategies are data-driven and customer-focused.
• Partnerships and Collaborations: Identify and develop strategic partnerships and collaborations that enhance brand visibility and expand market reach.
• Campaign Management: Lead the development and execution of multi-channel marketing campaigns, ensuring consistency and effectiveness across all platforms.
• Launches & Events: Plan and execute product launches and events, utilizing both internal and external resources to maximize impact and engagement.
• Budget Management: Manage the marketing budget effectively, optimizing resources to achieve maximum impact and return on investment.
• Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment that encourages professional growth and creativity.
Qualifications: