NEOM is an accelerator of human progress and a vision of what a new future might look like. A region in northwest Saudi Arabia on the Red Sea, NEOM is being built from the ground up to include hyperconnected, cognitive cities, ports, next-generation infrastructure and industries, enterprise zones, research centers, sports and entertainment venues and tourist destinations.
As a destination, it will be a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.
As a workplace, it is a place for people who share our core values of care, curiosity, diversity, passion, respect, and becoming a catalyst for change.
Are you ready to help NEOM find solutions to the world’s most pressing challenges? Are you prepared to create a lasting legacy that benefits generations to come? Then we want to hear from you!
ROLE OVERVIEW
The Marketing & Events Manager is responsible for developing the strategy, planning and execution of marketing strategies and events.
This role requires strong strategy, communication, organizational, and project management skills, and experience to drive the development and promotion of our project, as well as planning and delivering successful events that engage and attract target audiences.
REQUIREMENTS SUMMARY
- Solid experience in developing and delivering successful marketing strategies.
- Track record in successfully planning and delivering large-scale events.
- Strong project management and organizational skills.
- Excellent communication and interpersonal abilities.
- Experience with digital marketing tools, CRM systems, and analytics platforms.
- Ability to multitask and prioritize in a fast-paced environment.
- Experience in real estate and destination marketing is preferred.
- Knowledge of event planning software (e.g., Cvent, Eventbrite) is a plus.
ROLE COMPETENCIES & ACTIVITIES
The Marketing & Events Manager's responsibilities will include, but not be limited to:
Marketing Strategy & Campaigns
- Develop and execute marketing strategies: Create and implement comprehensive marketing strategies and campaigns to drive brand awareness, engagement, and lead generation.
- Content creation and management: Oversee content development for marketing materials, including email campaigns, social media posts, blog articles, press releases, and website content.
- Digital marketing: Manage social media accounts, digital ads (Google Ads, Facebook, Instagram, etc.), SEO/SEM, email marketing, and online promotions.
- Market research and analysis: Conduct market research to identify trends, customer preferences, and competitive insights. Use analytics to measure campaign performance and recommend improvements.
- Brand management: Ensure consistency in brand messaging, tone, and visual identity across all marketing platforms and event materials.
- Collaboration with sales teams: Work closely with the sales team to align marketing strategies with sales goals and generate high-quality leads.
Event Planning & Management:
- Event strategy& coordination: Lead the planning and execution of in-person, virtual, or hybrid events such as large-scale concerts and functions, international trade shows, and launches.
- Venue selection and logistics: Manage vendors selection, contract negotiations, and on-site event logistics (e.g., catering, AV equipment, signage, and transportation).
- Budget management: Develop and track event budgets to ensure cost-effective planning and execution. Handle sponsorships, vendor management, and cost control.
- Team collaboration: Coordinate with internal teams (e.g., design, PR, sales) to ensure event objectives are met, and all stakeholders are aligned.
- Guest management: Oversee guest invitations, registration processes, and ensure a seamless attendee experience at events.
- Post-event analysis: Gather attendee feedback, analyze event ROI, and provide recommendations for future events.
Communication & Stakeholder Engagement:
Internal communication: Regularly update senior management and other teams on the status of marketing and event initiatives, timelines, and results.
- External partnerships: Develop relationships with key external stakeholders, including sponsors, partners, media, and vendors, to enhance event outcomes and marketing effectiveness.
- Public relations: Assist with media outreach, press releases, and other public relations efforts related to both marketing campaigns and events.
Data & Reporting
- Metrics and analytics: Track and report key performance metrics for both marketing campaigns and events. Use data to refine strategies and improve future efforts.
- Reporting to stakeholders: Provide regular updates and performance reports on marketing campaigns and events to key stakeholders, including senior management.
Project Management
- Provide regular reports to senior management on stakeholder engagement status, risks, and opportunities.
- Use feedback and data to refine and improve stakeholder management strategies.
- Coordinate stakeholder involvement in projects, ensuring their feedback is integrated into planning and decision-making processes.
- Track and monitor stakeholder engagement activities and their impact on project outcomes.
Leadership
- Manage relationships with events management companies and supervise events planning, fostering a collaborative
and results-driven environment. - Prepare and deliver relevant presentations, reports, and other communication materials.
- Ensure that all stakeholder engagement activities comply with the relevant regulations and ethical standards.
- Utilize data analytics to drive strategies and decisions.
Additional Responsibilities
Stay Updated on Industry Trends: Continuously research the latest trends in marketing, digital tools, event technologies,
- and industry best practices to keep campaigns and events innovative and engagin
