Marketing & Analytics Manager

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.   

 To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.   

 Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

 Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.  

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:  

• Work within a highly dynamic business with the energy and style of a start-up  
• Be part of building a business that is launching new products and events at scale  
• Grab an opportunity to accelerate your career and make a real impact.  

The Marketing Analytics Manager is responsible for all reporting and analytics requests to support all aspects of the marketing strategy to achieve commercial objectives and revenue targets.  

This will be achieved through through the delivery of end-to-end reporting, accurate customer segmentation, data analytics, campaign reporting, and multi-channel analytics analysis. 

KEY RESPONSIBILITIES: 

• Ownership and accountability for marketing analytics, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns. 
• Deliver on strategic KPIs by delivering reports on traffic, leads and conversions with the ability to present these ongoing results in regular updates. 
• Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities. 
• Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns. 
• Work with our supporting agencies to develop the analytics strategy and analytics setup of all organic and paid campaigns. 
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. 
• Identifies evolving analytics practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge reporting. 
• Develops new and creative analytics strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets. 
• Collaborate with content marketing and blog contributors to identify high-quality content around important, relevant terms. 
• Report on and advise on organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s). 
• Develop and implement marketing analytics strategies to drive growth and revenue.
• Collect and analyze data from various sources, including website traffic, social media engagement, and email campaigns.
• Identify trends and insights to inform marketing and business decisions.
• Provide regular reports and dashboards to key stakeholders, highlighting key metrics and KPIs.
• Collaborate with cross-functional teams, including marketing, sales, product, and IT, to ensure data accuracy and consistency.
• Ensure compliance with data privacy and security regulations, such as GDPR and CCPA.
• Continuously monitor and optimize marketing campaigns based on performance data.

LEADERSHIP 

• Work with the wider marketing team to ensure successful delivery of marketing analytics reports in line with agreed KPIs, event and divisional strategy. 
• Stay up-to-date on the latest trends and technologies in marketing analytics and data science.
• Develop and maintain relationships with external partners, such as data vendors and agencies.

ANALYSIS & INSIGHT 

• Monitor campaign performances by producing relevant and timely reports. 
• Recommend changes to campaign execution based on data insights. 
• Identify trends and insights, and optimize spend and performance based on the insights. 
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. 

PLANNING & CAMPAIGN MANAGEMENT 

• Work with the marketing team to ensure all campaigns are tracked accurately and in accordance with the team’s KPIs.

MARKETING EXECUTION 

• Work with marketers to identify the target universe and key segments within the target universe. 
• Assist with the development of personas, value propositions and messaging for each of the key segments for each product. 

• Minimum of 5 years’ experience as a Marketing & Analytics Manager   
• Bachelor’s Degree or equivalent experience  

Background Knowledge, Skills & Experience 

• Technology savvy. Able to quickly adopt and work with new technology solutions. 
• Significant experience in a digital marketing role to manager level 
• Experience in using Google Analytics, Eloqua, Adobe Analytics and Adobe Target. 
• Analytical and questioning mindset 
• Excellent time keeper, with ability to juggle multiple projects 
• Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders 
• Proven experience of hitting digital channel KPIs 
• Ability to communicate ideas clearly, effectively and persuasively 
• Database development and growth including segmentation and personalisation 
• Deadline and target driven 
• Excellent verbal and written communication skills 

Core Benefits:  

• Medical Insurance for individual and family  
• Annual leave – 25 days  
• School fees contribution, 40,000 SAR per child per year, up to a max of three children  
• Wellbeing Benefits  
• Remote working on Sundays  
• Working anywhere – 1 month every year
• Family visa costs (up to a max of three children)*  

International Relocation Package*: 

• Paid flight to Riyadh (for you and your dependents) 
• 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 
• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices
• Individual annual flight allowance 

Local Relocation Package*:  

• Paid flight to Riyadh (for you and your dependents) 
• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 
• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible