Market & Consumer Insights Manager
Job Description
Purpose of the job The Market & Consumer Insights Manager plays a pivotal role in shaping the organization’s strategy by providing actionable insights into market dynamics, consumer behavior, and competitive landscapes. This role is responsible for driving data-driven decision-making by leveraging primary and secondary research, analytics, and advanced tools to ensure sustainable growth and innovation.
The ideal candidate will have a strong technical and analytical skill set with a commercially focused mentality.
Key Accountabilities
Design/oversee/manage the research process including qualitative/quantitative research questionnaires, analyses frameworks, discussion guides and moderator guidelines. Create reports, presentations that summarizes fundings in a digestible, graphical, and actionable manner. Present findings and recommendations to leadership and key stakeholders through impactful storytelling and visualization. Analyze data from multiple sources to identify market trends and consumer demographics. Work cross-functionally (Marketing, Sales, R&D, and Finance) to support business with appropriate data and recommend relevant primary & secondary research/s to answer business query and drive company growth. Contribute to the development of marketing and commercial plans. Simplify complex data into easy-to-use formats, such as graphs, charts, and other visual aids. Ensure data quality, consistency, and integrity across all sources. Collaborate with external research agencies to ensure robust methodologies and high-quality deliverables. Build out internal communication channels to keep the wider business updated with market/consumer news. Store all finished reports in a well-developed repository for company wide access. Stay up to date on market trends, consumer and product research, and industry best practices.
Skills
Job Requirements Commitment to strong work ethics, integrity, and honesty. Degree in Statistics
٫ Marketing or related field. Minimal experience: 5-6 years in FMCG marketing research field, preferably in KSA. Experience working with global or multinational FMCG companies/research agencies. Working knowledge of methods of data collection (polls
٫ focus groups
٫ surveys etc). Well-developed analytical skills and attention to detail. Good knowledge of Retail Audit, Household Panel and Brand Equity (extracting and analyzing data, definition/interpretation of various KPI’s). Strong computer skills including Word, Excel, PowerPoint. Credible and confident in dealing with other departments/ teams. Exceptional written and oral communication abilities with English as a minimum and Arabic as preferred.
Competencies
Technical Skills: Advanced proficiency in market analysis and consumer behavior modeling. Strong capability in managing research projects and external vendors. Expertise in data visualization and storytelling
Behavioral Competencies:
Strategic Thinking : Ability to connect insights to business strategies effectively. Collaboration : Strong interpersonal skills to work across teams and functions. Communication : Exceptional presentation skills to articulate findings clearly to varied audiences. Adaptability : Ability to thrive in a dynamic, fast-paced environment. Problem-Solving : Analytical mindset to address complex business challenges
Job Location Jeddah , Saudi Arabia Job Role Marketing and PR Years of Experience Min: 5 Max: 6 Residence Location Saudi Arabia
