Understanding shopper psychology and drive insights per channel/ customer if available
Ensure that strategies and plans are defined and implemented which deliver category growth based on consumer, shopper and customer insights
Develop category management and ensure that strategies and plans are well defined, and implemented, which deliver category growth based on consumer, shopper and customer insights
- Develop pricing strategy for the portfolio
- Responsible for monthly S&OP process for category and ensure forecast adherence as per the category plans
Identify Business Opportunity (prioroties) / channel / customer
- P&L per customer
- Growth Opportunity
Ensure continued TMI management and optimization
Develop, coach and support team members to help them reach their full professional potential and to solve issues and support a continuous improvement culture
Closely work with Distributors to:
- ensure best negotiation and implementation of contract
- Customer annual plan
- MSL per channel
- Monitoring RTM strategy
Lead understanding of competitors by channel monitoring key copetitor activity at a channel level providing insights to plan for competitive advantage. Monitor global activity by major competitor
Monthly Clicflyer analysis with a holistic view of Primary, Secondary and EPOS
Alignment with marketing on Activity Calendar per account
Sales Operations follow-up with stakeholders (Distributor&In house)
KPIs
Define key insights
"Development of category channel strategy and plans.
Share growth (Nielsen and EPOS)"
"Development of category channel strategy and plans.
Share growth (Nielsen and EPOS)"
- Tiering strategy
- Customer P&L
- Customer Growth and Market Share
- TMI monitoring (%vs XX) and Optimization
- Trainings and PE
- Actual vs planned implementation of contract
- Annual presentation to customer
- Quarterly Reviews
Competition review
- Clicflyer analysis
- weekly meetings
Work experience requirement
7-10 years of Trade Marketing and Sales experience in FMCG - Preferably Personal Care background
assigned countries and regions Experience compulsory, entire assigned countries and regions experience will be a plus
Demonstrate record of success in delivering key commercial KPIs
Understands key business functions - commercial, finance, technical, supply chain
Customer Knowledge (Retail and Distributor)
All Channels knowledge (WS, MT, GROCERY, SS)
Qualification
Prefered Bachelors Degree
Competencies Communicating effectively Customer/Consumer Focus Entrepreneurial Excellence Integrity Ownership & Result Orientation People Self and Team Management
