Who we are?
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company and one of the Fortune 100 Best Companies to Work For list in 2024, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents.
HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. At HP, we know that our people and values are the most important elements in this success.
About the Job
We are seeking a passionate, driven, and experienced marketer to manage the Marketing function in HP in Kingdom of Saudi Arabia. The ideal candidate is a Marketer with proven experience in driving the brand and demand creation and capture, in B2B & B2C environments, with measurable impact on the brand and revenue contribution. They should be highly dynamic, results-oriented, and strategically skilled to earn a seat at the business table, understanding how to drive influence and collaboration between Sales and Marketing.
Responsibilities
- Translates business objectives and priorities into marketing strategies that deliver impact to brand and business
- Develop and implement the country marketing plan, aligned with the global and regional marketing objectives and strategies
- Adapt and deliver effective marketing campaigns that drive awareness, demand, and customer loyalty, with both consumers and customers
- Manage the country marketing budget and optimize the return on investment
- Coordinate and execute online and offline marketing activities, such as webinars, events, email campaigns, programmatic and social media, content marketing, influencer marketing, comms, etc
- Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints
- Analyze and report on the performance and impact of the marketing initiatives, using data and insights to optimize and improve the marketing effectiveness
- Coordinate consumer marketing efforts in straight alignment with Trade Marketing and Retail sales teams
- Collaborate with commercial sales to support the lead generation, pipeline management, and customer acquisition and retention goals this includes developing and implementing a lead-to-catch strategy, generating and influencing sales opportunities, and ensuring seamless integration between marketing and sales efforts
- Build and maintain strong relationships with key stakeholders, partners, and media in the country or region
- Being the single point of contact for the KSA Managing Director providing a holistic view on the country plan
- Ensure compliance with the company's brand guidelines, legal policies, local laws, and best practices
- Act as a functional manager, offering mentorship and guidance to junior employees
Requirements
- Graduate degree in Marketing, Business, or related field
- At least 8+ years of experience in marketing, preferably in a B2B or technology environment
- Proven track record of developing and executing successful marketing campaigns in the country
- Strong knowledge of the Saudi market, customer behavior, and industry trends including cultural norms, values, and business practices
- Knowledge of Saudi Vision 2030 and its implications for business and marketing
- Experience in building relationships with local stakeholders, including government entities, business partners, and community leaders, to foster collaboration and support for marketing initiatives
- Excellent communication, presentation, and interpersonal skills
- Highly creative, analytical, and results-oriented
- Ability to work independently and collaboratively in a super fast-paced and dynamic environment
- Fluent in English & Arabic
