Who Are We❓
We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also, Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.
The Job in a Nutshell💡
As we expand our presence, we are seeking a Head of Performance Marketing who will drive strategic, data-driven marketing to optimize acquisition, retention, and engagement across digital and CRM channels. Will oversee two critical marketing functions: 1. Digital Marketing – managing all paid digital performance campaigns (Google, Meta, LinkedIn, etc.), SEO, and web conversion optimization.
2. Lifecycle & CRM Automation – ensuring best-in-class automated marketing workflows, segmentation strategies, and customer journey optimizations that enhance engagement and retention.
This role is data-heavy and conversion-driven, requiring an analytical, hands-on leader who understands B2B SaaS marketing dynamics, lead generation, customer segmentation, and the impact of full-funnel marketing strategies in a high-growth tech company.
What you will do💡
- Develop and execute data-driven digital marketing strategies to optimize lead generation, customer acquisition, and engagement across multiple regions.
- Manage and optimize multi-channel paid media campaigns (Google Ads, Meta, LinkedIn, programmatic, etc.), ensuring high ROAS and cost-efficient CAC.
- Own the web conversion strategy, improving user journeys, landing page CRO, and website SEO to drive MQLs and SQLs.
- Establish A/B testing frameworks, analyzing creatives, messaging, and targeting strategies to maximize ad effectiveness.
- Lifecycle & CRM Automation Lead the marketing automation and CRM strategy, ensuring personalized lifecycle-driven marketing campaigns across email, push, WhatsApp, and in-app notifications.
- Develop audience segmentation strategies that enhance customer retention, upsells, and cross-sells within the Foodics ecosystem.
- Leverage data to orchestrate customer journeys, ensuring the right messages reach the right audience at the right time.
- Align closely with the Product, Sales, and Customer Success teams to drive engagement and reduce churn.
- Data, Analytics, and Attribution. Own performance tracking and attribution modeling, ensuring accurate measurement of campaign success and customer journeys.
- Work closely with BI and Revenue Ops to develop dashboards, insights, and reports that guide strategic decision-making.
- Establish a test-and-learn culture, continuously experimenting with campaign structures, creative approaches, and audience targeting.
- Manage and mentor a team of specialists across digital marketing and CRM automation.
- Work cross-functionally with Sales, Product, and Growth teams to align marketing efforts with Foodics’ business objectives.
- Stay ahead of B2B SaaS and fintech marketing trends, integrating best practices into Foodics’ strategies.
What Are We Looking For❓
- 8+ years of experience in performance marketing, with a strong B2B SaaS or fintech background.
- Expertise in paid media buying, demand generation, and account-based marketing for lead-driven businesses.
- Proven experience in CRM marketing and marketing automation tools (HubSpot, Salesforce).
- Strong analytical skills with hands-on experience in Google Analytics, Google Tag Manager, Looker, Power BI.
- Experience with SEO, CRO, and landing page optimization to improve conversion rates.
- Deep understanding of customer lifecycle marketing, including segmentation, lead nurturing, and retention strategies.
- Every decision should be backed by numbers and experimentation.
- Agile, results-driven marketer who thrives in fast-paced environments.
- Proactiveness – We need someone who takes initiative and gets things done.
- Collaboration-first approach – Marketing at Foodics works together with Sales, Product, and Customer Success.
Who Will Excel❓
- Experience working in the F&B, fintech, or B2B SaaS sectors.
- Understanding multi-touch attribution models and marketing impact measurement.
- Strong leadership skills, managing and developing teams of specialists.
- Experience in international, multi-market marketing strategies.
What We Offer You❗
We believe you will love working at Foodics!
- We have an inclusive and diverse culture that encourages innovation and flexibility in-office, and hybrid work setups.
- We offer highly competitive compensation packages, including bonuses and the potential for shares.
- We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
- Join a talented team of over 30 nationalities working in 14 countries and gain valuable experience in an exciting industry.
- We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
