Head of Marketing

Job Role:-

• Manage customer acquisition funnel.
• Drive growth by setting multiple customer conversion channels using ad words, Facebook/Instagram, SEO, email campaigns, SMS, in-app notification, and other conventional channels.
• Manage multiple A/B testing initiative in each of the marketing channels.
• Daily, weekly, and monthly tracking and of customer onboarding, retention, and customer satisfaction setting clear plans to enhance KPI’s Expert in google analytics, and other digital marketing dashboard tools.
• Own the end-to-end execution of marketing campaigns that drive acquisition, activation, and retention.
• Partner closely with Product, UX, Engineering, and analytics teams to design and execute growth experiments and campaigns.
• Interact with product, and customer care teams to set and enhance customer loyalty and retention.
• Analyse, and monitor competition activities.
• Identify market segment personas.
• Responsible for CAC, CLV, ROI, brand sentiment and other marketing KPI’s.
• Ensure consumer voice is heard to products, sales, operations, and executive management.
• Manage and set company PR strategy