At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The role is responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule and people strategy. The Group Marketing Lead is responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, leading the team and integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.
Main Accountability/responsibility
Analysis:
External market analysis/monitoring:
Review marketplace data and make recommendations from brand/molecule implications and actions.
Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
Communicate information about the market and insights to support with brand strategy.
Good market understanding of healthcare environment, current and future competitor actions
Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.
Internal analysis:
Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
Planning
Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.
Develops a strategic plan under guidance
Participate in brand planning process and meetings
Identifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/molecule
Marketing Planning
Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.
Identifies and applies the ‘Launch readiness framework’ to prepare for launch success in line with local market needs.
Plans brand activities in line with local processes and policies to ensure positive customer experience
Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience
Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
Develops a commercialization plan with guidance
Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
Ensures brand tactics and insights are data driven
Identifies insights for brand partnership with Lilly Market Research (LMR)
Implementation and execution of brand strategy
Ability to update and reflect market strategy to reflect emerging/ changing trends
Identifies and implements MCE brand solutions in collaboration with Digital team
Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
Manages vendors and groups involved with tactical development and implementation
Creates internal communication plans with tailored messaging for key stakeholders
Utilizes data and analytics to track key execution measures and inform key internal stakeholders
Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly
Reviews production stocking and inventory process indicators to meet sales forecasts
Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriate
External Relationship Management
Implements initiatives with key stakeholders that are important in supporting the brand strategy
Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
Effectively manage agency relationships to support brand strategy and tactics
Internal Relationship Management
Partner closely with functions that are integral to the brand’s/molecules success (eg. sales, medical, corporate affairs/PRA and KAM) on a local, regional and global level
Participates in and contributes to cross-regional initiatives related to the brand strategy
Actively seeks for feedback
Measurement
Monitors & evaluates marketing tactics and adjusting plans accordingly
Interprets results, communicates issues/risks, and identifies opportunities for improvement
Regularly monitors progress in metrics in partnership with management and support functions
Makes recommendations to management based on the interpretation of results and brand/market knowledge
Ability to answer key management/leadership questions
Job Requirements:
Bachelor’s degree in pharmacy or similar related field.
Extensive experience in commercial/marketing roles in multinational pharmaceutical industry within a relevant therapeutic area (Oncology) as core, with demonstrated record of delivering results and successfully collaborating with key stakeholders.
Experience in launching new brands or new indications is a plus.
Experience in development of solutions for key players with a clear measurement plan and in the conduction of periodic reviews of solution effectiveness.
Strong strategic and critical thinking skills with quick learning agility to be able to own the Oncology strategy and lead new launches with excellence.
Dynamic team player with a positive attitude and willingness to be flexible in addressing evolving team’s needs.
Proficient interpersonal and communication skills.
Advanced command of Microsoft office suite and at ease with technology.
Additional information:
Role is based in Riyadh, Saudi Arabia, will require domestic travel and may require international travel.
Will require evening/weekend work
Must be legally allowed to work in KSA
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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