Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money. Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities:
Plan, execute, and optimize marketing campaigns across various channels to drive brand awareness, engagement, and growth.
Lead data-driven campaigns and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing and affiliate marketing.
Identify and implement process improvements to enhance operational efficiency and effectiveness.
Develop and maintain relationships with government officials and agencies to advocate for policies that support the company's growth.
Represent the company at government meetings, industry conferences, and public forums to build and maintain positive relationships with key stakeholders.
Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities.
Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users.
Requirements:
Bachelor’s degree in Marketing, Business Administration, Public Relations, Finance, or a related field.
Proven experience of at least 5 years in marketing, operations, government/community relations or a similar role, preferably in the cryptocurrency or tech industry.
Proven experience launching and managing community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series, managing social media platforms)
Deep understanding of the GCC region.
Fluency in English and Arabic required.
Proven track record of managing successful marketing campaigns and community engagement initiatives.
Experience in government relations and policy advocacy is a plus.
Strong understanding of cryptocurrency related terminologies and trends and have a liking for the industry
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
Strong ability to multitask and work quickly under tight daily deadlines.
Exceptional communication and interpersonal skills.
Ability to thrive in a fast-paced, result-oriented environment.
