ecommerce marketing manager

Job description

Job Title: Marketing Manager – E-commerce

Job Description:

We are looking for a highly skilled and results-driven Marketing Manager – E-commerce to lead our digital marketing efforts and drive online sales. The ideal candidate will have a deep understanding of e-commerce strategies, digital advertising, customer acquisition, and brand growth. This role requires a data-driven mindset, creativity, and the ability to execute successful marketing campaigns that enhance the online shopping experience and maximize revenue.

Responsibilities:

E-commerce Strategy & Management:

• Develop and implement a comprehensive e-commerce marketing strategy to drive traffic, engagement, and conversions.
• Optimize the customer journey, ensuring a seamless online shopping experience.
• Collaborate with product, operations, and IT teams to enhance website performance and user experience.

Digital Marketing & Advertising:

• Plan and execute performance marketing campaigns across paid channels, including Google Ads, Meta (Facebook & Instagram), TikTok, and other digital platforms.
• Develop and manage SEO strategies to improve organic traffic and search rankings.
• Implement email marketing, SMS, and automation strategies to improve retention and customer engagement.
• Leverage influencer marketing and affiliate partnerships to expand brand reach and boost sales.

Data Analysis & Performance Tracking:

• Monitor and analyze key e-commerce KPIs, including traffic, conversion rates, ROAS (Return on Ad Spend), and customer lifetime value (CLV).
• Use A/B testing and data-driven insights to continuously optimize campaigns and website performance.
• Prepare detailed reports and present findings to stakeholders, providing actionable recommendations.

Branding & Content Strategy:

• Oversee content marketing efforts, including blog posts, product descriptions, and visual content to align with the brand’s tone and voice.
• Manage social media channels, ensuring engaging content that drives customer engagement and loyalty.
• Work closely with designers and copywriters to create compelling marketing materials.

Customer Acquisition & Retention:

• Develop strategies to acquire new customers while maximizing retention and repeat purchases.
• Enhance customer loyalty through personalized marketing, promotions, and loyalty programs.
• Monitor competitor activities and market trends to stay ahead in the e-commerce landscape.

Partnerships & Collaborations:

• Identify and collaborate with key industry partners, marketplaces, and platforms to expand reach and increase sales.
• Negotiate and manage marketing partnerships, sponsorships, and cross-promotions.

Requirements:

• Proven experience as a Marketing Manager in e-commerce or a similar digital marketing role.
• Strong knowledge of performance marketing, PPC, SEO, email marketing, and social media advertising.
• Experience with e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, and other digital marketing tools.
• Strong analytical skills with a data-driven mindset.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and adapt to market changes.

Benefits:

• Competitive salary + performance-based bonuses.
• Opportunity to lead and scale an innovative e-commerce brand.
• A dynamic and creative work environment.
• Professional growth and development opportunities.

If you are passionate about e-commerce and have the skills to drive online success, we would love to hear from you! 🚀

Industry

• Retail

Employment Type

Full-time