The Head ME Marketing is responsible for the marketing activities of Masimo products and services in the ME and for the management of country specific assigned projects
Duties & Responsibilities:
Develop and execute marketing plans for specific product lines, technologies and services, working closely with each Country and the corresponding stakeholders.
Develop, lead and execute product launch plans in the MENA. Define specific local needs to lead and ensure successful execution plans at targeted healthcare segments.
Develop Market Intelligence reporting documents, perform deep and thorough sales, market and data analysis, recommend market segmentation, targeting and positioning at a country level and care areas level.
Support upstream projects as needed.
Identify and engage Key Strategic Opinion Leaders. Develop and implement high quality continuing medical education programs at a pan-Middle East level as well as at country level.
Define, develop and execute specific high priority projects such as defining targeted audiences, best venues for specific digital campaigns and branding.
Develop programs to maximize customer engagement and lead generation, across the MENA and at a Country specific level. Track, document and report statistics and results from each initiative implemented, manage and assign leads within CRM systems, reporting results in time.
Coordinate, lead and develop Market Access Strategies and Processes, working closely with all corresponding stakeholders.
Proficient or rapidly become proficient in CRM software such as Salesforce.com.
Write and proofread documentation as needed.
Proficient or rapidly become proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM. Prepare documents for routing in document control system, as needed.
Qualifications:
A minimum of 10 years of marketing/business marketing experience in medical device markets.
Experience in the fields of Hospital Automation, Hospital EHRs and Digital Healthcare is a strong positive asset
Experience with the SFDA and Middle East and International medical device regulatory processes or experience in highly regulated industries is required.
Experience in Market Access Strategies and programs is a positive asset
Prior experience with data analysis and business intelligence programs is a positive asset
Strong familiarity with product lifecycles and phase-in/phase out programs is required
Ability to work well within a team environment and independently
Results-oriented and positive "can do" attitude with a sense of urgency to get things done.
Excellent organizational, communication, and problem-solving skills.
Must be detail-oriented and flexible.
Education:
University degree in Lifesciences, or engineering. MBA is a positive asset.
Fluent in Arabic and English is required. Other languages are a positive asset.
