Digital Media Performance Manager-Octopus by RTG

 Octopus by RTG is the tech outsourcing and hiring arm of Robusta Technology Group. In partnership with a leading insurance company committed to providing exceptional digital experiences to the customers. We are seeking a highly skilled Digital Media Performance Manager to lead our partner organization's digital marketing efforts and drive growth through data-driven strategies.

Role Overview:

As the Digital Media Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns across various channels. You will lead a team of specialists in digital performance, analytics, and marketing automation, while also collaborating with a third-party performance agency. Your primary goal is to maximize customer acquisition, retention, and revenue through effective digital marketing strategies.

Key Responsibilities:

Strategic Leadership:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee the planning, execution, and optimization of digital media campaigns.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts.

Team Management:

• Lead and mentor a team of digital marketing specialists, including a digital performance specialist, analytics expert, and marketing automation specialist.
• Delegate tasks effectively and provide guidance to ensure team success.
• Foster a collaborative and high-performing work environment.

Campaign Management:

• Manage digital media budgets and allocate resources efficiently.
• Monitor campaign performance metrics and make data-driven adjustments to optimize results.
• Utilize advanced analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.

Conversion Optimization:

• Conduct A/B testing and other optimization techniques to improve conversion rates across the customer journey.
• Analyze user behavior and identify opportunities for improvement.
• Collaborate with the product and development teams to enhance the customer experience.

Analytics and Reporting:

• Ensure accurate and timely reporting on campaign performance.

• Provide actionable insights to inform marketing decisions.
• Develop and maintain a robust analytics framework.

Marketing Automation:

• Implement and manage marketing automation programs to drive customer engagement and loyalty.
• Create personalized customer journeys and nurture leads through targeted campaigns.
• Optimize email marketing strategies for maximum impact.

Third-Party Agency Management:

• Oversee the performance of the third-party performance agency.
• Ensure alignment with company goals and effective collaboration.
• Evaluate agency performance and make recommendations for improvement.