Digital Marketing Manager

Job Responsibilities

Lead Generation & Digital Growth

• Optimizing and scaling the marketing funnel to drive high-quality inbound leads and enhance customer acquisition.
• Designing and implementing digital campaigns across SEO, SEM, content marketing, social media, and email.
• Managing paid media channels (Google Ads, LinkedIn Ads, etc.) to ensure maximum ROI.
• Overseeing the creation of key marketing assets, including website content, blogs, videos, email campaigns, and customer success stories.
• Executing account-based marketing (ABM) strategies targeting Enterprise & Government accounts.

Thought Leadership & Brand Awareness

• Establishing the company as a leader in digital trust through strategic content, PR efforts, and industry partnerships.
• Producing thought leadership materials such as whitepapers, reports, and executive-level blogs.
• Securing media placements and PR opportunities in relevant industry publications.
• Engaging with industry influencers and partners to drive brand recognition and visibility.

Campaigns, Events & Community Engagement

• Planning and executing marketing campaigns that align with organizational goals and industry trends.
• Leading event marketing initiatives, including webinars, industry conferences, and sponsorships.
• Identifying and cultivating strategic partnerships with associations, industry bodies, and thought leaders.
• Building and nurturing a community of engaged users and brand advocates.

Performance & Analytics

• Tracking and analyzing key performance indicators (MQLs, conversions, CAC, ROI) to continually refine marketing strategies.
• Utilizing analytics platforms (Google Analytics, HubSpot, etc.) to inform data-driven decision-making.
• Continuously testing, optimizing, and refini