About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.
Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.
We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
Calling all wordsmiths and storytellers out there! We’re looking for an innovative, talented, hands-on Creative Copywriter who can bring localized flair to our marketing team in Saudi. As part of your job, you’ll be responsible for crafting short and long-form copy, come up with creative ideas, lead small and large-scale projects, and more importantly be the brand guardian for Calo.
Main Responsibilities
Copywriting
- Write engaging, clear, persuasive, and error-free copy-content for various platforms including email campaigns, in-app communication, push notifications, website, social media, video scripts, and other marketing materials
- Develop compelling product descriptions, landing pages, and promotional content for our meal plans and related services
- Copy-content including informative details on topics related to healthy eating, nutrition, and wellness
Tone of Voice and Consistency
- Maintain a consistent tone of voice across all written materials, can follow the brand’s witty style of writing and use word plays or puns
- Ensure all copy aligns with our brand guidelines and values
Campaign Development
- Engage fully in the creative process from brainstorming to execution, bringing fresh and localized ideas to fruition
- Be part of creating content for email marketing campaigns, including subject lines, email body copy, and call to action
Research and Insights
- Stay up-to-date with industry trends, health and wellness topics, and competitor content
- Conduct research to ensure accuracy and credibility in all written materials
Performance Tracking
- Monitor and analyze the performance of content using metrics such as engagement, click-through rates, and conversions
- Adjust strategies based on performance data to continuously improve content effectiveness
Translation
- Translate copy and content between English and Arabic to ensure accessibility and engagement for a wider audience while maintaining consistency in tone and message
Ideal Candidate
Qualifications
- Bachelor’s degree in English Language and Translation, Marketing, or a related field
- 2+ years of proven experience as a Creative Copywriter, along with impressive portfolio that showcases a talent for creative copywriting and successful campaign development
- Exceptional communication and writing skills in both English and Arabic
Knowledge and Competency
- Excellent writing, editing, and proofreading skills
- Proven ability to successfully develop, and execute multi-channel content copies
- A knack for brainstorming
- Critical thinking skills
Personality
- Strong communicator
- Collaborative team player who also can work independently, take initiative, and set priorities while meeting deadlines
- Has a creative and inquisitive mind, that always looks for the simplest and most effective way to say something
- Eager to learn
- Friendly and pleasant personality that is able to lead with empathy and patience
