Determining advertising approach and tone of voice, as well
as studying products to define principal selling points.
Write social media content to increase engagement to brand
channels
Write original and creative copy for multi-channel launches
and managing the evolution of messaging from concept to execution without
sacrificing clarity or consistency.
Using of search engine optimization (SEO) strategies in
writing to maximize the online visibility of a website in search results.
Collaborate with designers to create appealing graphics that
complement text.
Reviewing and editing copy for publication to ensure
adherence to style guide and professional standards.
Researching content and consumer trends to ensure that
content is relevant and appealing.
Ensure creative is executed within agreed strategy,
deadlines, and budget.
Write script for video ads, webinars, presentations and
company profiles.
Key internal working relationship:
Working closely with product, merchant partnership, growth
teams.
Requirements
Degree qualification preferably in marketing, advertising,
media, communications, journalism, language and literature.
Minimum of 3 years proven experience working as a
Copywriter.
Proven content writing and proofreading experience in Arabic
and English.
Portfolio of published articles, creative script or
campaign.
Excellent writing and editing skills, with a keen eye for
detail.
