Commercial Marketing Manager

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.   

 To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.   

 Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

 Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.  

We’re building awe-inspiring experiences. We’re launching award-winning brands. And we’re scaling faster than any event organiser in history. Take a leap with Tahaluf, we’re offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that’s launching new products and events at scale
• Take the opportunity to accelerate your career and make a real impact

The Role

We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads across all stages of the funnel, via content, SEM, email, retargeting, events and targeted social advertising.

The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager, supporting the sales team by delivering leads of exhibitors for our shows, and looking after the entire exhibitor journey.

Key Responsibilities

PLANNING & CAMPAIGN MANAGEMENT

·        Build a funnel-based demand gen / lead gen strategy to deliver the highest quality, qualified leads to our commercial teams

·        Build ABM strategies for key clients

·        Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)

·        Identify target segments to build, engage and deliver MQLs to the commercial team

·        Develop demand gen / lead gen marketing budgets in line with plans and maintain budget trackers

·        Optimise spend across marketing channels

·        Build website strategy on relevant landing pages to maximise relevant traffic and conversion to lead generation activities

·        Sales alignment and process: how leads are handed off to the sales team (MQL to SQL) to align on lead quality and more efficient lead qualification with regular feedback loops

Competitor & Market Analyses

ANALYSIS & INSIGHT

·        Monitor campaign performance, produce monthly MQL reports including the changes you will make to campaign execution based on data insights

·        Share relevant insights with sales and event team to drive revenues or pursue new opportunities

·        Analyse and report trends over time and use these insights to build more effective campaigns

·        Work with data & insights specialists to capture relevant and timely data (ensuring accurate, tagged data is collected and standardised across all of your lead generation activities)

·        Work with internal teams to ensure data governance and data management policies are adhered to

·        Use recommended campaign analytics dashboards daily to monitor performance

·        Build a culture of testing and metrics-driven decision making in the team

·        Share case studies with marketers within the team, division and wider Informa Markets

MARKETING EXECUTION

·        Identify target universe and key segments within target universe

·        Output multi-channel campaigns across email marketing, paid search and paid social, remarketing, web and social

·        Write copy to reach, engage and convert potential exhibiting universe into warm leads

·        Use of CRO to optimise your online activity consistently

·        Monitor and adjust digital marketing activity based on performance metrics

·        Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.

Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

·        Demand generation / lead generation experience

·        Full funnel marketing experience

·        Excellent analytical skills

·        Can-do attitude

·        Database development and growth including segmentation / advanced targeting

·        Building relationships with partners and stakeholders

·        Analytical and questioning mindset

·        Salesforce Experience

·        Email marketing experience

·        Strong copywriting skills

·        Deadline and target driven

·        Excellent verbal and written communication skills

Desirable

·        Experience of using marketing automation technology (preferably Eloqua)

·        Experience of working with CMS platforms (but coding knowledge not required)

·        Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)

The right candidate is an accomplished commercial marketer, focused on the generation of new leads, and nurture of our lapsed customers.

Core Benefits:  

• Medical Insurance for individual and family  

• Annual leave – 25 days 

• Manager and above, School fees contribution, 40,000 SAR per child per year, up to a max of three children  

• Wellbeing Benefits  

• Remote working on Sundays  

• Working anywhere – 1 month every year

• Family visa costs* (up to a max of three children) 

• Individual annual flight allowance* (Expat only) 

International Relocation Package*: 

• Paid flight to Riyadh (for you and your dependents) 

• 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 

• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

Local Relocation Package*:  

• Paid flight to Riyadh (for you and your dependents) 

• 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 

• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 

*If eligible