Product Line: Microbiology and Urine Analysis
Travel Requirement: 50% Western Region, 50% Central Region
Basic PurposeThe Buisness Manager will be responsible for developing and growing the Microbiology & Urine Analysis platforms across Saudi Arabia by leading and managing a team of skilled Sales & Application Specialists.
Key ResponsibilitiesCommercial Management- Establish and strengthen relationships with Saudi Key Opinion Leaders, Lab Directors, national procurement bodies, and hospital procurement departments.
- Lead and manage Sales Revenue and Gross Profit for the designated product lines, aligned with the company's Strategic Plan.
- Drive market share growth through both CP and direct business channels.
- Set and monitor commercial objectives for the team.
- Maintain a healthy, updated sales funnel and oversee the MB/IRIS Sales Funnel reviews.
- Identify market segments and customer growth opportunities, developing appropriate growth plans in collaboration with the General Manager.
- Assist in launching new products and ensuring effective communication of marketing messages.
- Attend local and international industry events and tradeshows to stay current with market trends.
- Conduct market trend analysis and prepare market share analysis reports.
- Perform competitor analysis to stay ahead of market conditions.
- Collaborate with Commercial Managers and the GM on pricing strategies.
Resource Management- Manage the strategic placement of hardware in key accounts to ensure optimal ROI.
- Support the recruitment and selection of Clinical Application and Product Specialists.
- Work closely with CP to ensure adequate resources for driving profitable growth.
- Conduct performance appraisals for the team.
Distributor Management- Manage relationships with distributors, ensuring complete market visibility.
- Collaborate with distributor sales teams to set sales targets and activity plans for each account, conducting joint customer visits as needed.
- Evaluate distributor performance and participate in scorecard reviews.
- Ensure CP builds the necessary capabilities to support the product line and customers, including product knowledge, compliance training, and funnel management.
- Partner with CP on the 3-Year Business Plan.
Danaher Business System (DBS)- Participate in Kaizen and PSP events to drive continuous improvement.
- Foster a DBS culture within the team.
- Take part in growth room and funnel reviews.
Knowledge, Competencies, and Experience- Education: B.Sc. in Life Sciences, Medical Laboratory Sciences, or equivalent.
- Proven track record of success in the diagnostics industry, with experience in laboratory diagnostics.
- In-depth knowledge of various business models within the diagnostics industry (e.g., Reagent Deal, GPPRR).
- Experience working with distributors and CPs.
- Fluent in both English and Arabic.
- Strong relationship-building skills with stakeholders including end-users, purchasing agents, and distributors.
- Highly flexible and agile, with a willingness to travel frequently.
Internal Relationships- General Manager
- Sales Managers
- KAM
- Product Managers
- Tender Manager
- ME Marketing Manager
- Service Manager
- CAS/Operations
External Relationships- Government and Semi-Governmental Accounts
- Private Sector Clients
- Key Opinion Leaders (KOL)
- Distributors
- Contractors
Working with UsAt Beckman Coulter, people are the core of our business. We strive to create a culture where everyone is engaged, developed, and empowered to bring their authentic selves to work. We invest in our people by focusing on health and well-being, offering opportunities for career growth, and rewarding talent.
- Collaborative Environment: Work alongside a positive, multi-tasking team that values communication and diverse perspectives to achieve success.
- Business Integrity: Adhere to strong business ethics, values, and policies, consistently exercising good judgment.
- Personal Growth: Benefit from a work environment that encourages learning, development, and innovation.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
