As an Art Director, You must enjoy working in a fast-paced environment and love the challenge of discovering what makes our clients “click”. You will cooperate with a design-savvy team to devise an overall concept. The goal is to translate marketing and branding strategies into innovative and impressive Brand Identities and art that stimulate targeted audiences.
Key Responsibilities:
1. Visual Identity: Developing and maintaining a consistent visual identity for the brand, including logo design, color schemes, typography, and style guidelines.
2. Creative Direction: Providing creative direction for all brand-related projects, ensuring they align with the brand's identity and messaging.
3. Understand the Brand Strategy: brand archetypes and brand personality
4. Artistic Direction: Providing artistic direction and feedback to creative teams to achieve the desired brand aesthetic.
5. Concept Development: Creating and refining concepts for branding campaigns, advertising, and marketing materials.
6. Brand Guidelines: Creating and maintaining brand guidelines to ensure that all materials adhere to the brand's design standards.
7. Market Research: Staying up-to-date with industry trends and conducting market research to inform design decisions.
8. Analyze Brand History: Analyze market trends, consumer needs, and the competitive landscape.
9. Quality Control: Ensuring the quality and consistency of design work across all brand materials.
10. Tasks Management: Organize and prioritize between your handled tasks.
11. Collaboration: Collaborating with marketing, advertising, and product teams to ensure the brand's visual representation is consistent across all touchpoints.
12. User Experience (UX): Ensuring that the brand's design elements enhance the user experience, especially in digital interfaces.
13. Follow Project Deadlines: time allocation and ensure a daily timesheet submission
14. Brand Evolution: Continuously evolving and adapting the brand's visual identity to stay relevant and appealing to the target audience.
15. Presentation: Effectively presenting design concepts to the team, stakeholders and clients.