Brand Manager (Pharmacy Channel) - CardioMetabolic Health, Saudi Arabia
Location RIYADH, Saudi Arabia Category Sales/Marketing Job Type Full Time Regular Job Id R-72333
JOB DESCRIPTION At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Lilly has a legacy spanning over 140 years and is steadfast in its commitment to create high-quality medicines for patients. Grounded in our values of Integrity, Excellence, and Respect for People, we infuse these principles into every facet of our daily work. With a rich history of pioneering research and development, Lilly stands at the forefront of groundbreaking opportunities.
Here in Saudi Arabia, we are on the brink of an era of remarkable growth, one that aligns with our primary mission to unite caring with discovery to make life better for people around the world. As we embark on this exciting journey, the dedicated individuals at Lilly are positioned at the heart of our mission, driving us forward to realize our commitments to customers and patients.
The Pharmacy Marketer will be responsible for developing and executing marketing strategies aimed at maximizing the growth of our products within pharmacy channels through supporting “Off to a good start” initiatives for the patients. This position requires strong expertise in relationship management with pharmacy chains and the ability to integrate marketing strategies that supports the B2B function, drive sales, removes patients friction and enhance brand awareness.
Qualifications & Experience
Bachelor's Degree (Business, Pharmacy or similar related fields)
Minimum of 3 years of experience in pharmaceutical marketing, with a focus on the pharmacy channel.
Additional Skills/Preferences
Strong understanding of KSA pharmacy market dynamics and customer behaviour.
Marketing experience at FMCG is a plus.
Excellent analytical skills with a data-driven approach to decision-making.
Exceptional communication and interpersonal skills.
Ability to work collaboratively in a fast-paced, cross-functional environment.
Experience with digital marketing strategies within the healthcare sector is preferred.
Key Responsibilities
Market Analysis:
Conduct in-depth market research to identify trends, opportunities, and competitive landscape within the pharmacy sector.
Analyze customer needs and preferences to inform marketing strategies.
Marketing Strategy Development:
Develop and execute strategies to communicate the value proposition effectively to commercial stakeholders
Create comprehensive marketing strategies and target specific pharmacy segments to remove patient friction through the patient journey.
Develop promotional materials and campaigns tailored for pharmacy channel.
Relationship Management:
Build and maintain strong relationships with key decision-makers and stakeholders within pharmacy chains.
B2B Support:
Collaborate with the B2B team to provide necessary tools and materials to support their efforts in pharmacy channels.
Analyze sales data to assess effectiveness of marketing initiatives and adjust strategies accordingly.
Performance Metrics:
Establish key performance indicators (KPIs) to measure the success of marketing campaigns and pharmacy agreements.
Prepare regular reports on marketing performance and present findings to management.
Cross-Functional Collaboration:
Work closely with product development, regulatory, and compliance teams to ensure that all marketing communications adhere to industry regulations and standards.
Collaborate with the pricing team to create competitive pricing strategies based on market analysis.
Other Role Requirements
The role will be based out of Riyadh, Saudi Arabia.
Will require domestic travel, and may require international travel
May require evening/weekend work
Must be legally allowed to work in KSA
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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